NBC Links Tiger Woods, U.S. Open Ratings Success

NBC capitalized on the Tiger Woods factor in its Sunday, June 15 telecast of the U.S. Open golf tournament, which spilled over into prime time (airing from 3 p.m. to 9 p.m.) and produced its highest overnight rating for the tournament in six years, an 8.5/18, up 21 percent over last year, according to Nielsen Media Research data.

With Woods in the hunt for the title, the telecast was also the third best for a Sunday in U.S. Open history and a hefty increase over last year