NBC Has No Regrets About Featuring Donald Trump on SNL After Cutting Ties With Him

'He's one of the most important political figures of our time'

As NBC Entertainment chairman Robert Greenblatt met with reporters at the Television Critics Association's winter press tour, he had a lot to celebrate: NBC is leading all broadcasters this season by 17 percent among 18- to 49-year-olds and is the only broadcaster whose ratings are not down in total viewers in that demo. But Greenblatt spent much of the session defending the continued presence of Donald Trump on the network.

Greenblatt said that when NBC publicly cut business ties with Trump last summer, "Most of us thought he would be waltzing into the background of the political arena.

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