Adweek’s weeklong analysis of each broadcast network’s new fall shows continues with NBC, which slipped to No. 2 among 18- to 49-year-olds last season after two seasons on top.
But the network is well positioned for a strong start this fall as it attempts to recapture the title, thanks to the continued dominance of Sunday Night Football and The Voice—which isn’t the powerhouse it used to be, but NBC hopes the new cycle will be reinvigorated by new coaches Alicia Keys and Miley Cyrus—and the addition of five Thursday Night Football games in a new shared deal with CBS.
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