Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
While acknowledging the troubled economy, National Association of Broadcasters president and CEO David Rehr asserted that there are “great opportunities for radio and television” in this time of rapid change.
Keynoting the NAB Show on Monday, Rehr said: “The move to digital television has allowed us to move forward in making local, digital broadcast TV portable. … By 2012, we expect 130 million phones and 25 million media players will be able to receive mobile television.”
He
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in