NAB Probes Future of 3-D

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Disney motion pictures group president Mark Zoradi emphasized that “we don’t want a format war for 3-D for the home” as he called for technical standards to enable the wide adoption of 3-D on Sunday at the National Association of Broadcasters Show.

“We view 3-D as part of a holistic business opportunity, and we need to upgrade every distribution channel in order to support the new 3-D that we are now producing,” he said in a keynote at the NAB digital cinema summit, during which he previewed content including a new 3-D teaser trailer for Toy Story 3.

Citing

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in