Some of the biggest celebrities in the world resonate just as much in the Midwest as they do in the big cities. In order to be a “clearcut, go-to buy,” for local brands and advertisers, music video and entertainment platform Vevo is moving its inventory to Mediaocean’s Spectra platform.
“As is part of our mantra, we want to make partnering and buying Vevo easier on the buying community. We know this is where they operate,” said Jesse Judelman, Vevo’s svp of national sales.
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