Mun2 Says, 'You're On'

NEW YORK Telemundo-owned mun2, the cable network targeted to young bilingual Latinos, is unveiling  a branding campaign as well as two new programs that will debut in 2010.

The new campaign and programs follow word from the network earlier this month that it had surpassed the 30 million U.S. household subscriber mark for the first time.

The network unveiled a new tagline: “You’re on.” The multiplatform campaign includes outreach via TV, online and out-of-home advertising.

“‘You’re on’ expresses the direct relationship of the brand with the viewer,” said Alex Alonso, vp, brand marketing at mun2.

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