With a flood of new tech purchases and connected device setups, streamers are betting that the holiday season is an ideal opportunity to win over new customers. That’s why Pluto TV and Amazon Fire TV teamed up on a one-of-a-kind sweepstakes promotion starring David Hasselhoff.
Through mid-December, the Baywatch star will be featured in a wacky faux infomercial for the ViacomCBS-owned free streamer, featuring the actor playing multiple roles. But wait, there’s more: The service is also encouraging viewers to enter a sweepstakes to win a free Amazon Fire TV device.
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