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Viacom CEO Philippe Dauman was upbeat on Wednesday's earnings call, and had reason to be: the network's fortunes on the ad sales front at MTV Networks, which has had a rough few quarters, were up 10 percent year-over-year, a respectable rise back into the black (ad revenue was down 6 percent in the same quarter last year). Advertising revenues came in at $4.86 billion for the quarter.
Asked to itemize the reasons for the recovery, Dauman told investors, "It's a combination of our having a really strong quarter with ratings across the board and a few categories such as retail really pulled up."
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