MRC Stops Production of CW’s Valentine, Easy Money

Media Rights Capital, which produces the CW’s Sunday night lineup, has stopped production on that night’s two scripted series, Valentine and Easy Money.
 
A representative for the privately held production company said the hiatus apparently was planned. And even though filming has halted, pre-production on upcoming episodes of both series will continue.
 
The representative said that eight episodes of both Valentine and Easy Money had been completed, and that those episodes will air through late November. The remaining episodes of both shows’ 13-episode orders are scheduled to return in January 2009.
 
The Oct. 5 launch of MRC’s scripted series performed as follows: romantic dramedy Valentine attracted about 1.2 million viewers, and a .4/1 among adults 18-49; and family drama Easy Money drew just over 1 million viewers, and a .4/1 among adults 18-49.
 
In its second outing on Oct. 12, Valentine attracted just over one million viewers and .4/1 among 18-49. Easy Money drew 750,000 viewers and a .3/1 among 18-49 viewers.  
 
MRC