Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Media Rights Capital and the Second City are partnering for an online comedy venture.
The project, dubbed “The Second City’s Quarantine,” will launch this year and feature original material from the improv troupe’s current roster and alumni network, which includes Tina Fey, Steve Carell and Bob Odenkirk.
MRC digital media president Dan Goodman said the talent involved in the project is being finalized and that the site should launch with six or seven “mini-shows.”
The venture would have a stand-alone site and also be syndicated through the Web.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in