Most of Netflix’s Newest Rivals Aren’t Really Trying to Take On Netflix

Streaming competitors like Apple TV+ and Disney+ have other business incentives

In the rapidly intensifying streaming wars, Netflix doesn’t have nearly as many competitors as it might seem.

Sure, there is a dizzying array of new entrants to the streaming space: Apple TV+, BET+ and Disney+ are all coming out before mid-November, and HBO Max along with a service from NBCUniversal are expected next year, joining an already crowded fray of streaming players that include heavy-hitters like Amazon Prime Video and Hulu. Like Netflix, all of these companies are investing big in original programming; most, too, are stocking the digital shelves of their content libraries with existing television and film titles.

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