Morningstar to Exit the CW for MLB Startup

NEW YORK Bill Morningstar, evp, ad sales at the CW, is departing the network, according to sources who say that he is headed for the cable sports net that is being launched by Major League Baseball in January 2009.

Morningstar has been the CW network’s ad sales chief since its founding two years ago, when the WB and UPN were merged. Previously, Morningstar headed up ad sales for the WB.

Morningstar could not be immediately reached for comment.

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