More Victory for American Idol Over The Winter Olympics

Thursday, February 25, 2010
 
Prime-Time Metered Market Wednesday Ratings:

Idol Lifts Fox to More Victory Over the Winter Olympics on NBC

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Hi Big Daddy
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Prime-Time Metered Market Wednesday Ratings:
Idol Lifts Fox to More Victory Over the Winter Olympics on NBC

 
Wednesday 2/24/10
 

              HH
          Rtg/Shr

Fox   14.8/22
NBC 13.2/20
CBS    4.3/ 7
ABC   2.7/ 4
CW    0.7/ 1
 
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-Percent Change From the Year-Ago Evening (Wednesday, February 25, 2009):
NBC: +230, Fox: + 9, CW: no change, CBS: -38, ABC: -40

 
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-Yesterday’s Winners:
American Idol (Fox), The 2010 Winter Olympics (NBC)
 
-Yesterday’s Losers (excluding repeats):

Nothing – ABC, CBS and The CW were in all repeats. 

 
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-Ratings Breakdown:

Once again, Fox’s dominant American Idol bested NBC’s The Vancouver Olympic Winter Games, with a 1.6 rating point advantage in the overnights (and a larger expected lead among key adults 18-49). American Idol averaged a 14.8 rating/22 share from 8-10 p.m., with the half-hour breakdown as follows:

 
American Idol (Fox)
8:00 p.m.: 13.8/21 (#1)
8:30 p.m.: 14.8/22 (#1)
9:00 p.m.: 15.0/22 (#1)
9:30 p.m.: 15.4/22 (#1)
 

To the folks at PIFeedback accusing me of purposely negating new judge Ellen DeGeneres (I am always accused of something!), guess what? She stepped up to the plate yesterday! But, let’s be honest: the 12 male contestants overall were no great shakes. Most likely to bid adieu tonight: John Park and Jermaine Sellers. Best bet to keep a long term eye on: Lee Dewayze. 

 

Over at NBC, the ongoing Winter Olympics scored a 13.2/20 in the overnights from 8-11 p.m., with the half-hour breakdown as follows:

 

Vancouver Olympic Winter Games (NBC)

8:00 p.m.: 10.3/16 (#2)
8:30 p.m.: 12.2/18 (#2)
9:00 p.m.: 14.7/21 (#2)
9:30 p.m.: 14.2/21 (#2)
10:00 p.m.: 14.3/22 (#1)
10:30 p.m.: 13.7/23 (#1)
 

In the very distant No. 3 spot was CBS care of encore telecasts of The New Adventures of Old Christine (#4: 3.0/ 5), Gary Unmarried (#4: 2.4/ 4), which closes the season in April, Criminal Minds (#3: 5.1/ 8) and CSI: NY (#2: 5.3/ 8). Next was ABC with an all night of repeats as follows:

 
ABC/Wednesday

8:00 p.m.: Modern Family (R): 3.1/ 5 (#3)

8:30 p.m.: The Middle (R): 2.8/ 4 (#3)

9:00 p.m.: Modern Family (R): 3.2/ 5 (#4)

9:30 p.m.: The Middle (R): 2.4/ 3 (#4)

10:00 p.m.: Cougar Town (R): 2.6/ 4 (#3)

10:30 p.m.: Cougar Town (R): 2.3/ 4 (#3)

 

The CW capped off this fourth Wednesday in February with repeats of Life Unexpected (#5: 0.9/ 1) and Gossip Girl (#5), which returns to the Monday 9 p.m. hour on March 8. 

 
Source: Nielsen Media Research data (R = repeat)

 
 
Ratings Box:
What’s Hot/What’s Not
 

-WWE NXT Scores on Syfy:
The debut of Syfy’s WWE NXT opened with 1.7 million total viewers on Tuesday, Feb. 23, which built by 32 percent from the first quarter 2010 Tuesday 10 p.m. time period average. Growth elsewhere was 51 percent in adults 18-49 (787,000), 35 percent in adults 25-54 (767,000) and 73 percent among adults 18-34 (430,000). The median age for WWENXT was just 35.2 years old, almost eight years below the 42.9 time period average.

 

-Updated Winter Olympic Results:

Based on the first 12 nights of the Vancouver Olympic Winter Games (through Tuesday, Feb. 23), NBC is estimating a total tune-in to-date of 174 million viewers on the networks of NBC Universal. Average viewership is 25.2 million — 20 percent above the 21.0 million for the comparable period in Turino in 2006. The tabloid-fueled Lillehammer Games in 1994 was considerably higher at 39.4 million.

 
-Top 20 in Syndication – Week of Feb. 8:

Here are the top 20 rated programs in syndication (first-run and off-network) based on household rating for the week of Feb. 8, followed by any highlights worth noting: