More Sluggish Results for The World Series on Fox

THE PROGRAMMING INSIDER

Monday, November 1, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

VH1 Remembers the 1970s

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Prime-Time Ratings:

Weekend Highlights

 
Friday 10/29/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   6.1/11

ABC  3.3/ 6
NBC   2.8/ 5
Fox     1.7/ 3
CW     1.5/ 3
 

CBS: 9.61million, ABC: 5.41, NBC: 4.04, CW: 2.70, Fox: 2.60

 

-Adults 18-49:

CBS: 1.7 rating/6 share, ABC: 1.6/ 5, CW: 1.2/ 4, NBC: 1.1/ 4, Fox: 0.8/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

CSI: NY (CBS), Blue Bloods (CBS)

 

-Friday’s Losers (excluding repeats):
School Pride (NBC), Dateline (NBC), The Good Guys (Fox)

 
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-Note: Any prior rating comparisons are based on the live plus same day ratings.

 
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-Ratings Breakdown:

CBS led the struggling Friday troops, with another first-place finish in both total viewers and adults 18-49. But, as I say every week, under 10-million viewers with just a 1.7 in the demo is nothing to boast about. 

 

Medium, which just had its episode order slashed from 22 to 13 this season, opened the evening for CBS with 6.86 million viewers (#1) and a second-place 1.4 rating/5 share among adults 18-49 at 8 p.m. One year earlier, former occupant Ghost Whisperer was stronger at 8.29 million viewers and a 2.0/ 7 in the demo on Oct. 30, 2009. That led into older-skewing favorites CSI: NY (Viewers: #1, 10.42 million; A18-49: #1, 1.8/ 6) and Blue Bloods (Viewers: #1, 11.54 million; A18-49: #1, 1.8/ 6) from 9-11 p.m., which in this lackluster environment are definitely considered “winners.” If CBS can strengthen the 8 p.m. hour in midseason, both crime solvers could benefit.

 

ABC got a minor boost at 8 p.m., with a repeat of annual holiday special It’s the Great Pumpkin, Charlie Brown at 5.45 million viewers (#2) and a dominant 1.6/ 6 among adults 18-49. There is just something about those Peanuts specials that takes you right back to your childhood. Next was the season-premiere of Mr. TV favorite Primetime: What Would You Do? at a similar 5.39 million viewers (#2) and a 1.7/ 5 in the demo (#2) at 9 p.m. On a higher HUT level night, these results could have been considered a “loser,” but not on Friday.

 

Veteran 20/20 capped off the evening for ABC with a compatible 5.37 million viewers (#2) and a 1.6/ 5 among adults 18-49 #2) at 10 p.m. 

 

Over at NBC, week three of reality dud School Pride, which is a good cure for insomnia, limped out of the gate with a last-place finish in both total viewers (2.35 million) and adults 18-49 (0.6/ 2) at 8 p.m. Minus the lead-in support, another two-hour edition of Dateline finished a distant third with 4.04 million viewers and a 1.1/ 4 in the demo from 9-11 p.m. Here is the half-hour breakdown:

 
 Dateline (NBC)

 9:00 p.m. – Viewers: 4.45 million (#3), A18-49: 1.1/ 4 (#3t)

 9:30 p.m. – Viewers: 5.10 million (#3), A18-49: 1.3/ 4 (#3)

10:00 p.m. – Viewers: 4.88 million (#3), A18-49: 1.4/ 5 (#3)

10:30 p.m. – Viewers: 5.09 million (#3), A18-49: 1.4/ 5 (#3)

 

The CW’s soon-to-conclude Smallville remained an option at 8 p.m., with 2.92 million viewers (#3) and a third-place 1.2/ 4 among adults 18-49 at 8 p.m. That led into Supernatural with 2.48 million viewers (#4) and a 1.1/ 4 in the demo at 9 p.m.