More Shared Dominance for CBS and Fox

Wednesday, December 9, 2009
Prime-Time Metered Market Tuesday Ratings:

CBS Wins; NBC Poised for Adult 18-49 Dominance

National Ratings in Prime-Time:

Week of November 30, 2009

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Drinking With the Gilmore Girls

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; NBC Poised for Adult 18-49 Dominance

Tuesday 12/08/09


CBS   7.6/12
NBC   6.8/11
ABC   3.8/ 6

Fox     3.7/ 6

CW     1.1/ 2

-Percent Change From the Year-Ago Evening (Tuesday, Dec. 9, 2008):
NBC: +15, CW: no change, ABC: – 3, CBS: – 6, Fox: -42

-Yesterday’s Winners:
The Biggest Loser (NBC), NCIS R (CBS), NCIS: Los Angeles R (CBS)
-Honorable Mention:

A Charlie Brown Christmas R (ABC), Prep & Landing (ABC), The Good Wife R (CBS)

-Yesterday’s Losers:

So You Think You Can Dance (Fox), Scrubs (ABC), Better Off Ted (ABC), The Jay Leno Show (NBC)

-Ratings Breakdown:

Despite airing all repeats, CBS still won Tuesday in the overnights, beating second-place NBC by 12 percent. But the home of The Biggest Loser is poised for victory among adults 18-49. In the distant No. 3 spot was ABC, followed by Fox and The CW.


In season-finale news, NBC’s The Biggest Loser rose to a season-high, with a 7.5 rating/12 share from 8-10 p.m. and growth in every half-hour as follows:

The Biggest Loser (NBC)
8:00 p.m.: 6.2/10 (#2t)
8:30 p.m.: 7.0/11 (#2)
9:00 p.m.: 8.0/12 (#1)

9:30 p.m.: 8.7/14 (#1)

Needless to say, inspirational The Biggest Loser will certainly score among adults 18-49. Congratulations, Danny Cahill, who shed a record 239 pounds.


Out of The Biggest Loser and against repeats, NBC’s The Jay Leno Show perked up to a 5.6/10 in the overnights at 10 p.m. But that still only ranked second in the hour behind a repeat of CBS’ The Good Wife (6.3/11), and overnight retention out of the 9:30 p.m. portion of The Biggest Loser was only 64 percent. Considering retention among adults 18-49 will, no doubt, be considerably lower, this is still a “losing” performance for Jay Leno. 


Earlier in the evening on CBS were repeats of NCIS (#1: 9.0/14) and spin-off NCIS: Los Angeles (#2: 7.6/12) from 8-10 p.m.


In season-premiere news, ABC sitcom Better Off Ted should be re-titled Better Off Dead given its embarrassing fourth-place 2.4/ 4 in the overnights at 9:30 p.m. Obviously, viewers have no interest watching a workplace comedy with an evil boss. Retention out of re-tooled lead-in Scrubs (#4: 3.1/ 5 at 9 p.m), which has no business still being on the air, was 77 percent. Leading out of Better Off Ted was a repeat of freshman drama The Forgotten at a third-place 2.8/ 5 at 10 p.m. 


Earlier in the evening on ABC was a repeat of classic A Charlie Brown Christmas (#2t, 6.2/10 at 8 p.m.), which always scores among adults 18-49, followed by original animated special Prep & Landing at a third-place 5.8/ 9 at 8:30 p.m.

Over at Fox, another two-hour edition of So You Think You Can Dance limped along with a 3.7/ 6 from 8-10 p.m. Take a look at the half-hour breakdown:


So You Think You Can Dance (Fox)
8:00 p.m.: 3.5/ 6 (#4)

8:30 p.m.: 3.5/ 5 (#4)
9:00 p.m.: 3.9/ 6 (#3)

9:30 p.m.: 3.9/ 6 (#3)

And lowly The CW capped off the night with original episodes of 90210 (#5: 1.2/ 2) and Melrose Place (1.0/ 2), which has certainly not benefited from the return of Heather Locklear. Since most of The CW’s target audience probably never saw the original Melrose Place, the nail was already in the coffin when the revival opened with the murder of Sydney.


Source: Nielsen Media Research data (R = repeat)