More Positive Ratings for Harry’s Law on NBC; Oscar Nominations Announced

THE PROGRAMMING INSIDER

Tuesday, January 25, 2011

 

LIVE FROM NATPE IN MIAMI

 

Prime-Time Metered Market Monday Ratings:

ABC Wins; More Promising Results for Harry’s Law on NBC

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest 

 

TV Trivia Time:

Small Screen Phrases
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ABC Wins; More Promising Results for Harry’s Law on NBC

 
Monday 1/24/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

ABC 6.6/10

Fox    6.2/ 9

CBS   5.2/ 8
NBC   4.9/ 7
CW    1.4/ 2
 
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-Percent Change from the Year-Ago Period (Monday, 1/25/10):

NBC: +26, ABC: -12, CBS: -15, CW: -22, Fox: -28

 
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-Yesterday’s Winners:   

House (Fox), Two and a Half Men R (CBS), Harry’s Law (NBC)

 
-Honorable Mention:
The Bachelor (ABC)
 
-Yesterday’s Losers (excluding repeats):

Chuck (NBC), The Cape (NBC)

  
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, January 17, 2010.   

 
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-Ratings Breakdown:

Normally dominant CBS, which aired a night of all repeats, dipped into the No. 3 spot in the metered markets behind ABC and Fox. Fourth overall was revamped NBC, followed by The CW.

 

In week two news, NBC drama Harry’s Law, headlined by Oscar winner Kathy Bates, led the 10 p.m. hour with a 7.1 rating/12 share in the overnights. While it did face a repeat of Hawaii Five-O on CBS (#3: 4.2/ 7), what is very promising for Harry’s Law was growth of a hefty 92 percent out of recently introduced lead-in The Cape (#4: 3.7/ 5 at 9 p.m.). Comparably, this was only five percent below it’s week-ago series-opener (7.5/12 on January 17). ABC’s competing (and more established) Castle finished second with a 6.6/11. Two weeks in and Harry’s Law could very well be a keeper.

 

Earlier in the evening on NBC was Chuck at a fourth-place 3.9/ 6 at 8 p.m. Four seasons in and it is time to let Chuck go, don’t you think?

 

Over at dominant ABC, veteran The Bachelor continues to resonate among the target young female audience, with a 6.6/10 in the overnights from 8-10 p.m., and the half-hour breakdown as follows:

 
The Bachelor (ABC)
8:00 p.m.: 6.6/10 (#2)
8:30 p.m.: 6.5/ 9 (#2)
9:00 p.m.: 6.6/10 (#2)
9:30 p.m.: 6.8/10 (#1)
 

Although this is not as strong as season’s past, The Bachelor is certainly decent time period filler for Dancing with the Stars. One year earlier, The Bachelor: On the Wings of Love averaged a 7.5/11 on January 25, 2010.

 

Fox continues to get mileage out of now veteran House, with a first-place 7.3/11 in the overnights at 8 p.m. (and a definite dominant time period finish among adults 18-49). Lead-out Lie to Me, which concludes for the season (or the series) next Monday, followed with a third-place 5.3/ 8 at 9 p.m. 

 

The CW had nothing unusual to report with serialized dramas 90210 (#5: 1.6/ 2) and Gossip Girl (#4: 1.4/ 2), while corporate cousin CBS’ encore line-up performed as follows:

 
Monday/CBS

 8:00 p.m. – How I Met Your Mother (R): 4.7/ 7 (#3)

 8:30 p.m. – Rules of Engagement (R): 4.7/ 7 (#3)

 9:00 p.m. – Two and a Half Men (R): 7.4/11 (#1)

 9:30 p.m. – Mike & Molly (R): 6.0/ 9 (#2)

10:00 p.m. – Hawaii Five- (R): 4.2/ 7 (#3)

 

While I do understand who The CW’s target audience is, young females, from an overnight standpoint these are “losers.”

 

Source: Nielsen Media Research data

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Ratings Box:

What’s Hot/What’s Not

 
-Hawaii Five-O Sets New DVR Record:

When you analyze the success, or failure, of any given series, you must take DVR usage into account. And CBS’ freshman Hawaii Five-O reached a new zenith based on live plus 7-day playback, with 3.90 million additional viewers for the week of Jan. 3, 2011. The 3.90 million added viewers lifted Hawaii Five-O’s average for the week from 11.02 to 14.92 million viewers. That said, I smell a renewal for next season, don’t you?