More Midweek Victory for Fox

THE PROGRAMMING INSIDER
Thursday, February 12, 2009
 
Prime-Time Metered Market Wednesday Ratings:
 
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American Idol Leads Fox to More Midweek Victory
  
Wednesday 2/11/09

Note: The following results exclude the Cleveland, Pittsburgh, Columbus, Ohio, Louisville and Knoxville markets.

 

              HH
          Rtg/Shr

Fox   13.6/21
CBS    6.6/11
ABC   4.2/ 7
NBC   3.9/ 6

CW    0.9/ 1

 
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-Percent Change From the Year-Ago Evening (Wednesday, Feb. 13, 2008):
CBS: +37, Fox: +11, ABC: – 7, CW: -18, NBC: -44

 
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Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET (if there are no further delays). Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Wednesday, Feb. 11, 2009.   

 
 
-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS), CSI: NY (CBS)

 
-Hurt By American Idol:

The New Adventures of Old Christine (CBS), Gary Unmarried (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

Knight Rider (NBC), Life (NBC), Life on Mars (ABC)

 
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-Ratings Breakdown:

Led by American Idol, Fox stood well above the competing networks on Wednesday, more than doubling the overnight performance of second-place CBS. Third in the metered markets was ABC, followed by NBC and very distant the CW.

 

The first-hour of American Idol opened the evening for Fox with a 13.5 rating/22 share from 8-9 p.m., which beat the four competing networks combined by 16 percent. Take a look:

 
-Wednesday 8-9 p.m.
American Idol (Fox): 13.5/22

The New Adventures of Old Christine (CBS): 4.4/ 7 and Gary Unmarried (CBS): 4.3/ 7

Knight Rider (NBC): 3.3/ 5
Lost R (ABC): 3.1/ 5
Privileged R (CW): 0.9
 

American Idol also ruled, of course, from 9-10 p.m., with a 13.7/21 in the overnights. That put it at an average 13.5/21 from 8-10 p.m. Here is the half-hour breakdown:

 
American Idol (Fox)
8:00 p.m.: 13.0/21
8:30 p.m.: 13.9/22
9:00 p.m.: 13.7/21
9:30 p.m.: 13.6/21
 

As strong as American Idol still is, one year earlier it scored a heftier 14.6/23 in the overnights on Feb. 13, 2008. And the fact that Tatiana Del Doro and Nick Mitchell (a.k.a. Norman Gentle) made it into the top 36 only proves that this is not a valid competition to find the best singer. It’s more about who has the ability to spike the ratings than sing the best. Don’t you agree?

 

Next Wednesday, American Idol moves to Wednesday at 9 p.m. out of Lie To Me (which will only kill the recently introduced drama because is not capable of anchoring an evening). 

 

Second behind Idol at 9 p.m. was CBS’ underrated Criminal Minds at a still comfortable 8.1/13 in the overnights. Comparably, that built from lead-in Gary Unmarried by a significant 88 percent. Next was ABC’s Lost (5.8/ 9), which continues to lose steam but still scores among key adults 18-49. Fourth was NBC’s Life (3.0/ 5), which could ultimately be facing death, followed by a repeat of 90210 on the CW (0.8/ 1). Is anyone watching the 90210 remake?

 

CBS moved into the overnight winner’s circle at 10 p.m. care of CSI: NY, which scored a 7.5/13 (and remains a compatible fit out of Criminal Minds). Second was NBC granddaddy Law & Order (5.4/ 9), which is worthy of positive mention for building by 86 percent out of the second half of Life (2.9/ 4 at 9:30 p.m.). And third was ABC’s recently relocated Life on Mars at a 3.6/ 6. Sorry Life on Mars fans…the show is just not working. And the problem, I think, is the lack of any character you can relate to. The scenery may be groovy, but you just cannot relate to the characters.

 
Source: Nielsen Media Research data
 
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Ratings Box:

What’s Hot/What’s Not
 

-Record Performance for CBS’ The Mentalist: