More Losses for NBC’s I’m a Celebrity…Get Me Out of Here!

Thursday, June 4, 2009
Prime-Time Metered Market Wednesday Ratings:

NBC Wins; More Erosion for I’m a Celebrity…Get Me Out of Here!

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
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TV Tidbits:
Notes of Interest
TV Trivia Time:
Mama Miller

NBC Wins; More Erosion for I’m a Celebrity…Get Me Out of Here!

Wednesday 6/03/09


NBC 5.6/ 9
Fox    5.4/ 9
CBS   4.8/ 8
ABC 3.0/ 5
CW    0.9/ 1

Note: Overnight comparisons to one year earlier were not available. 

-Yesterday’s Winners:

Wipeout (ABC), So You Think You Can Dance (Fox), Inside the Obama White House, part two (NBC), Criminal Minds R (CBS), Law & Order (NBC)

-Fading Fast:
I’m a Celebrity…Get Me Out of Here! (NBC)
-Yesterday’s Losers:
The Goode Family (ABC), The Unusuals (ABC)
-Ratings Breakdown:

NBC snagged a midweek metered market victory, with a two-tenth of a rating point advantage over second-place Fox on this first Wednesday in June. Third overall was CBS, followed by ABC and a night of repeats on The CW. 


Despite ABC’s fourth-place finish, week two of the sophomore season of summer favorite Wipeout won the 8 p.m. hour, with a 5.1 rating/9 share in the overnights. That led into two episodes of animated The Goode Family, which collapsed as follows:


The Goode Family (ABC)

9:00 p.m.: 2.1/ 3 (#4)

9:30 p.m.: 1.5/ 2 (#4)


All together now…not so good! Canceled drama The Unusuals capped off the evening for ABC with a last-place 2.3/ 4 in the overnights at 10 p.m. Quirky, no doubt, is never an easy sell to the audience.


Over at dominant NBC, night three of the ridiculous I’m a Celebrity…Get Me Out of Here! (which is dependent on the young adult demos) sunk to third in the 8 p.m. hour, with a 3.5/ 6. Take a look at the three-night overnight track:


I’m a Celebrity…Get Me Out of Here! (NBC)

Monday 6/01/09: 4.3/ 7 (from 8-10 p.m.)

Tuesday 6/02/09: 4.1/ 7

Wednesday 6/03/09: 3.5/ 6


In the event you missed I’m a Celebrity…Get Me Out of Here!, cartoonish Heidi Montag and Spencer Pratt want to come back (what a shocker!), Daniel Baldwin (Stephen’s brother) has joined the cast (aren’t there enough D-listers already?), and Patti Blagojevich is safe from tonight’s live departure. Immediately following the show, Patti’s husband Rod (you know, the former governor of Illinois) told Larry King on CNN that Patti is being paid the same amount of money he was offered to appear on the reality/competition. While they are all playing for charity, they are also being compensated financially. 


Leading out of I’m a Celebrity…Get Me Out of Here! was part two of Inside the Obama White House at a dominant 6.8/11 at 9 p.m. — the highest rated show of the evening. The season-finale of granddaddy Law & Order capped off the evening for NBC with a first-place 6.7/12 at 10 p.m. — 31 percent above a repeat of CBS’ competing CSI: NY (5.1/ 9). As a reminder, Law & Order moves into the Friday 8 p.m. hour next fall, leading into also relocated Southland. Personally speaking, 8 p.m. is too early for Law & Order. 


Also on CBS were repeats of The New Adventures of Old Christine (#4: 3.3/ 6), Gary Unmarried (#4: 3.1/ 5) and Criminal Minds (#2: 6.0/10) from 8-10 p.m. Fans of Old Christine will be happy to know that another encore telecast airs this Saturday at 8 p.m. leading into the last original episode of canceled sitcom Worst Week. You never know when a burn-off episode will pop up in the summer. 


Moving to Fox, another two-hour edition of So You Think You Can Dance continues to perform admirably, with a healthy 5.4/ 9 in the overnights from 8-10 p.m. Take a look at the half-hour breakdown: