More Lackluster Results on Friday and Saturday

THE PROGRAMMING INSIDER

Monday, March 15, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Practicing Dr. Weston

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Prime-Time Ratings:

Weekend Highlights

 
Friday 3/12/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   5.1/ 9

NBC 5.1/ 9
ABC   3.3/ 6
Fox     2.2/ 4
CW    1.1/ 2
 

-Total Viewers:

CBS: 8.24 million, NBC: 7.75, ABC: 4.87, Fox: 3.63, CW: 1.59

 

-Adults 18-49:

CBS: 1.8 rating/6 share, NBC: 1.7/ 6, ABC and Fox: 1.4/ 5 each, CW: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Nothing in the traditional sense, but CBS’ Ghost Whisperer, Medium and Numb3rs were all on the map, NBC’s Who Do You Think You Are? built in week two, and NBC’s Dateline, now two hours, has rejuvenated the 10 p.m. hour for the network. 

 
 
 
 

-Friday’s Losers (excluding repeats):
Supernanny (ABC)

 
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-Ratings Breakdown:

CBS led ratings-challenged Friday care of its compatible combination of Ghost Whisperer (Viewers: #1, 7.84 million; A18-49: #1, 1.9 rating/7 share), Medium (Viewers: #1, 8.15 million; A18-49: #1, 1.8/ 6) and the season (or series) finale of Numb3rs (Viewers: #1, 8.74 million; A18-49: #1t, 1.8/ 6). Had this been NBC, Numb3rs would likely return, but because CBS is so strong across the board it has little need for a declining crime drama. Next up at 10 p.m. on Friday on CBS: Miami Medical from Jerry Bruckheimer, which premieres on April 2. 

 

In week two news, NBC’s Who Do You Think You Are? picked up steam (a rarity for any new series), with a competitive second-place finish in both total viewers (7.15 million) and adults 18-49 (1.8/ 6) at 8 p.m. Comparably, that was an increase of 240,000 viewers and 12 percent in the demo from it’s week-ago series-opener (Viewers: 6.91 million; A18-49: 1.6/ 6 on March 5, based on the final nationals). Leading out of Who Do You Think You Are? was a two-hour edition of Dateline, which averaged a respectable 8.05 million viewers and a 1.7/ 6 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

 
Dateline (NBC)
9:00 p.m. – Viewers: 7.41 million (#2), A18-49: 1.6/ 5 (#2t)
9:30 p.m. – Viewers: 8.19 million (#2), A18-49: 1.7/ 5 (#3)
10:00 p.m. – Viewers: 8.20 million (#2), A18-49: 1.7/ 6 (#2)
10:30 p.m. – Viewers: 8.38 million (#2), A18-49: 1.8/ 6 (#1t)
 

Over at ABC, two episodes of Supernanny (including the 100th episode and season – or series – finale) could not compete as follows:

 
Supernanny (ABC)
8:00 p.m. – Viewers: 4.86 million (#3), A18-49: 1.4/ 5 (#3)
9:00 p.m. – Viewers: 4.17 million (#3), A18-49: 1.2/ 4 (#4)
 

ABC’s returning Wife Swap inherits the 9 p.m. hour on April 2, leading out of upcoming Jamie Oliver’s Food Revolution. Capping off Friday for ABC, of course, was 20/20, with a third-place finish in both total viewers (5.58 million) and adults 18-49 (1.7/ 5) at 10 p.m. Double-digit growth out of Supernanny was, however, a positive for 20/20.

 

Fox finished fourth overall in total viewers and tied for third among adults 18-49 care of a repeat of House (Viewers: #4, 3.10 million; A18-49: #4, 1.0/ 3) and Kitchen Nightmares (Viewers: #4, 4.16 million; A18-49: #2t, 1.7/ 6), which deserves positive mention for the double-digit growth out of the House encore. And Smallville-less The CW populated the night with a repeat of the 90-minute season-premiere of America’s Next Top Model (Viewers: #5, 1.76 million; A18-49: #5, 0.7/ 2 from 8-9:30 p.m.) and a repeat of the pilot episode of High Society (Viewers: #5, 1.07 million; A18-49: #5, 0.4/ 1 at 9:30 p.m.).