Modest Debut for Fox's Dollhouse

THE PROGRAMMING INSIDERTuesday, February 17, 2009 Ratings Box:What's Hot/What's Not On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time:Rural Laughter _______________________________________________________________________ Note: The metered market (overnight) results for Monday, Feb. 16 were not available at press time. But make sure you go to PIFeedback.com at approximately 12 p.m. ET for a look at the fast affiliate results. ____________________________________________________________________________ Ratings Box:What’s Hot/What’s Not -Strong Return for CBS’ Survivor:The 18th cycle of CBS’ veteran Survivor, Tocatins: The Brazilian Highlands, opened on Thursday, Feb. 12 with a first-place time period finish in households (8.0 rating/13 share), total viewers (13.63 million), adults 18-49 (4.4 rating/13 share) and adults 25-54 (5.6/14). This was comparable to its performance from one year earlier. -Aaron Stone Scores on Disney XD Cable:The first original series on the newly re-branded Disney XD cable network, Aaron Stone, premiered on Friday, Feb. 13 with record levels in the 7 p.m. hour in target kids 6-14 (286,00) and boys 6-14 (224,000). The two episodes of Aaron Stone built from the year-ago time period average by 270,000 total viewers and as much as 266 percent among boys 6-14. Led by Aaron Stone and previews of upcoming original series Jimmy Two Shows and Kid vs. Kat, Disney XD rose to 6.5 million unduplicated viewers and 2.6 million kids 6-14 in its Friday launch. -Ample Showing for the 2009 NBA All-Star Game on TNT:TNT’s exclusive coverage of the 2009 NBA All-Star Game on Sunday, Feb. 15 averaged a 4.1 household rating, with 6.85 million viewers, according to the fast national rating results. Comparably, that was up by six and eight percent, respectively, from one year earlier. Demographic growth was six percent in adults 18-49 (4.03 million), 12 percent in adults 25-54 (3.44 million) and 10 percent among adults 18-34 (2.52 million). -Weekend Rating Results:While we were enjoying the long holiday weekend, here were the overall fast affiliate rating averages for Friday, Feb. 13 through Sunday, Feb. 15: Friday 2/13/09 -Total Viewers:CBS: 9.40 million, ABC: 7.10, Fox: 4.21, NBC: 3.99, CW: 1.19 -Adults 18-49:ABC: 2.4 rating/7 share, CBS: 2.1/ 7, Fox: 1.7/ 5, NBC: 1.1/ 4, CW: 0.5/ 1 In series-premiere news, Fox drama Dollhouse opened with 4.72 million viewers (third behind CBS' Flashpoint and ABC's Supernanny) and a 2.0 rating/6 share among adults 18-49 (second behind Supernanny) at 9 p.m. While that is nothing to boast about, it built from re-located lead-in Terminator: The Sarah Connor Chronicles (Viewers: #3, 3.71 million; A18:49: #2t, 1.4/ 5 at 8 p.m.) by a noticeable 1.01 million viewers and 43 percent in the demo. ABC’s 20/20, meanwhile, rose to its most-watched telecast (Viewers: #1, 10.93 million; A18-49: #1, 3.4/11 at 10 p.m.) since Sept. 24, 2004. --------------- Saturday 2/14/09 -Total Viewers:CBS: 3.32 million, NBC: 3.07, Fox: 2.85, ABC: 1.54-Adults 18-49:NBC: 0.7 rating/2 share, CBS: 0.6/ 2, ABC: 0.5/ 2, Fox: 1.0/ 3 In all my years (and that is many!), I have never seen overall results this low for a Saturday. --------------- Sunday 2/15/09 -Total Viewers:CBS: 10.37 million, ABC: 9.74, Fox: 5.72, NBC: 5.61, CW: 1.52-Adults 18-49:CBS: 3.3 rating/8 share, Fox: 2.7/ 7, CBS: 2.3/ 6, NBC: 1.3/ 3, CW: 0.5/ 1 In season-premiere news, the 14th edition of CBS’ Emmy winning The Amazing Race opened first in the 8 p.m. hour in both total viewers (9.29 million) and adults 18-49 (2.7/ 7). But before anyone at the Eye net breaks out the bottle of bubbly, retention out of lead-in 60 Minutes (Viewers: 13.08 million; A18-49: 2.1/ 6) was just 71 percent in total viewers. And the prior season opener (No. 13) on Sunday, Sept. 29, 2008 was stronger at 10.04 million viewers and a 3.2/ 8 in the demo. Source: Nielsen Media Research data________________________________________________________________________________ On the Air Tonight:Prime-Time Programming Options Tuesday 2/17/09 ABC: 8:00 p.m. Homeland Security USA 9:00 p.m. Scrubs (R) 9:30 p.m. Scrubs (R)10:00 p.m. Primetime: What Would You Do? CBS: 8:00 p.m. NCIS 9:00 p.m. The Mentalist 10:00 p.m. Without a Trace NBC: 8:00 p.m. The Biggest Loser: Couples10:00 p.m. Law & Order: SVU (R) Fox: 8:00 p.m. American Idol (two hours) CW: 8:00 p.m. 90210 (R) 9:00 p.m. Privileged (R) MNTV 8:00 p.m. Street Patrol (R) 8:30 p.m. Street Patrol (R) 9:00 p.m. Whacked Out Videos (R) 9:30 p.m. Whacked Out Videos (R) ________________________________________________________________________ TV Tidbits:Notes of Interest -Disney-ABC Announces Renewals for Legend of the Seeker: Disney-ABC Domestic Television has renewed the upcoming second season of weekly scripted drama Legend of the Seeker in over 70 percent of the country. Clearances to-date include affiliates from Acme Television, Barrington Broadcasting, Belo Corporation, Cox Television, Hubbard Broadcasting, Newport Television, Post-Newsweek, Scripps Howard, Sunbelt Communications and Tribune Broadcasting’s owned stations. -One Third of the Nation’s TV Stations Plan to Switch to Digital Tonight:Congress voted to delay the nationwide transition from analog signals to digital programming to June 12. But effective at midnight, approximately 400 broadcasters across the country plan to make the switch. The remaining stations have the option to wait until June. -Hallmark Channel Beefs Up Programming Slate:Feel good Hallmark Channel, home of The Waltons and Little House on the Prairie, has acquired the off-network rights to mini-series Comanche Moon and two more Stone Cold made-for movies with Tom Selleck from Sony Pictures Television. In addition, 18 classic musicals from SPT will air on Hallmark Channel including Bye, Bye Birdie, Oliver!, Pal Joey, Pennies From Heaven, and Funny Lady with Barbra Streisand. -Mr. TV Speaks:Click here for a discussion of Friday night television from The Columbus Dispatch. ________________________________________________________________________ TV Trivia Time:Rural Laughter Which one of the following rural sitcoms was on the air the longest? The Andy Griffith ShowThe Beverly HillbilliesGreen AcresPetticoat JunctionThe Real McCoys The answer to Friday’s question. What was Eddie’s middle name on The Munsters? DraculaHermanKarloffLeopoldWolfgang Is: e) Wolfgang. That’s Eddie Wolfgang Munster. For a look at must read The Munsters: A Trip Down Mockingbord Lane, click here.-Current kudos goes to:Suzanne Ackley, Dennis Aimino, Mikki Beno, Gerry Bixenspan, Mark Braff, Jocelyn Brandeis, Lillian Buchman, Paul Certo, Larry Collins, Harold Cooper, Mark Cosenza, Annie Courtney, James Davison, Sue Doron, Karen Gardner, Adam Giagni, Jerry Gibbons, Maureen Goldman, Geoffrey Gordon, Vicky Gregorian, Barb Hemberger, Kerry Hughes, Bob Ingersoll, Deb Kainer, Synda Kollman, Anne Leahy, Howard Lieboff, Debbie Mirr, Jim Moore, Anne Moynihan, Michael Murphy, Tony Naldrett, Cindy O’Connor, Alan Perris, David Primuth, Gordon Purcell, Bob Rall, Bruce Robinson, Lisa Tatum-Rohrig, Joe Rubi, David Ruckman, Marilyn Rutkowski, Neal Sabin, Mark Schwartz, David Shall, Mark Simmons, Michelle Stanton, Bruce Starin, Kristen Strauss, Julie Syers, Carol Teichman, Melissa Toyofuku, Elizabeth Warner, Joel Wolk, Jeanne Young, Damon Zaleski , Ted Zavales

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Modest Debut for Fox's Dollhouse

Marc Berman

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