Modest Debut for Fox’s Dollhouse

THE PROGRAMMING INSIDER

Tuesday, February 17, 2009

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Rural Laughter

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Note: The metered market (overnight) results for Monday, Feb. 16 were not available at press time. But make sure you go to PIFeedback.com at approximately 12 p.m. ET for a look at the fast affiliate results.

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Ratings Box:

What’s Hot/What’s Not

-Strong Return for CBS’ Survivor:

The 18th cycle of CBS’ veteran Survivor, Tocatins: The Brazilian Highlands, opened on Thursday, Feb. 12 with a first-place time period finish in households (8.0 rating/13 share), total viewers (13.63 million), adults 18-49 (4.4 rating/13 share) and adults 25-54 (5.6/14). This was comparable to its performance from one year earlier. 

 

-Aaron Stone Scores on Disney XD Cable:

The first original series on the newly re-branded Disney XD cable network, Aaron Stone, premiered on Friday, Feb. 13 with record levels in the 7 p.m. hour in target kids 6-14 (286,00) and boys 6-14 (224,000). The two episodes of Aaron Stone built from the year-ago time period average by 270,000 total viewers and as much as 266 percent among boys 6-14. Led by Aaron Stone and previews of upcoming original series Jimmy Two Shows and Kid vs. Kat, Disney XD rose to 6.5 million unduplicated viewers and 2.6 million kids 6-14 in its Friday launch.

 

-Ample Showing for the 2009 NBA All-Star Game on TNT:

TNT’s exclusive coverage of the 2009 NBA All-Star Game on Sunday, Feb. 15 averaged a 4.1 household rating, with 6.85 million viewers, according to the fast national rating results. Comparably, that was up by six and eight percent, respectively, from one year earlier. Demographic growth was six percent in adults 18-49 (4.03 million), 12 percent in adults 25-54 (3.44 million) and 10 percent among adults 18-34 (2.52 million).

 

-Weekend Rating Results:

While we were enjoying the long holiday weekend, here were the overall fast affiliate rating averages for Friday, Feb. 13 through Sunday, Feb. 15:

 
Friday 2/13/09
 
-Total Viewers:

CBS: 9.40 million, ABC: 7.10, Fox: 4.21, NBC: 3.99, CW: 1.19

 
-Adults 18-49:

ABC: 2.4 rating/7 share, CBS: 2.1/ 7, Fox: 1.7/ 5, NBC: 1.1/ 4, CW: 0.5/ 1

 

In series-premiere news, Fox drama Dollhouse opened with 4.72 million viewers (third behind CBS’ Flashpoint and ABC’s Supernanny) and a 2.0 rating/6 share among adults 18-49 (second behind Supernanny) at 9 p.m. While that is nothing to boast about, it built from re-located lead-in Terminator: The Sarah Connor Chronicles (Viewers: #3, 3.71 million; A18:49: #2t, 1.4/ 5 at 8 p.m.) by a noticeable 1.01 million viewers and 43 percent in the demo.

 

ABC’s 20/20, meanwhile, rose to its most-watched telecast (Viewers: #1, 10.93 million; A18-49: #1, 3.4/11 at 10 p.m.) since Sept. 24, 2004.

 
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Saturday 2/14/09
 

-Total Viewers:
CBS: 3.32 million, NBC: 3.07, Fox: 2.85, ABC: 1.54

-Adults 18-49:
NBC: 0.7 rating/2 share, CBS: 0.6/ 2, ABC: 0.5/ 2, Fox: 1.0/ 3

 

In all my years (and that is many!), I have never seen overall results this low for a Saturday.

 
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Sunday 2/15/09
 

-Total Viewers:
CBS: 10.37 million, ABC: 9.74, Fox: 5.72, NBC: 5.61, CW: 1.52

-Adults 18-49:
CBS: 3.3 rating/8 share, Fox: 2.7/ 7, CBS: 2.3/ 6, NBC: 1.3/ 3, CW: 0.5/ 1

 

In season-premiere news, the 14th edition of CBS’ Emmy winning The Amazing Race opened first in the 8 p.m. hour in both total viewers (9.29 million) and adults 18-49 (2.7/ 7). But before anyone at the Eye net breaks out the bottle of bubbly, retention out of lead-in 60 Minutes (Viewers: 13.08 million; A18-49: 2.1/ 6) was just 71 percent in total viewers. And the prior season opener (No. 13) on Sunday, Sept. 29, 2008 was stronger at 10.04 million viewers and a 3.2/ 8 in the demo.