Mixed Weekend Leadership Among the Big 3 Networks


THE PROGRAMMING INSIDER
Monday, October 5, 2009
 
Primetime Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

A Courageous Cat

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Prime-Time Ratings:

Weekend Highlights

 
Friday 10/02/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC 4.4/ 8
ABC 3.2/ 6
Fox    1.5/ 3
CW    1.2/ 2
 

CBS: 7.69 million, NBC: 6.55, ABC: 4.64, Fox: 2.22, CW: 1.91

 
-Adults 18-49:

CBS: 1.7 rating/6 share, NBC: 1.4/ 5, ABC: 1.2/ 4, Fox: 0.8/ 3, CW: 0.7/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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Nothing – depressing results overall.   
 
-Losing Steam:
Ghost Whisperer (CBS), Numbers (CBS)
 
-Friday’s Losers:

Law & Order (NBC), Brothers (Fox), ‘Til Death (Fox), Smallville (CW), Dollhouse (Fox), The Jay Leno Show (NBC)

 
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-Note: Any reported ratings from an earlier date are based on the final nationals.

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-Ratings Breakdown:

CBS won this second Friday of the 2009-10 season, with a first-place finish in both total viewers and adults 18-49. But under 8 million viewers and a mere 1.7 average rating in the demo for the dominant network is, no doubt, concerning and eerily similar to what ultimately happened on Saturday. On that note…

 

CBS’ veteran Ghost Whisperer finished first in the 8 p.m. hour, with a diluted 7.63 million viewers and a 1.7 rating/6 share among adults 18-49. Compared to the year-ago evening (Viewers: 9.45 million, A18-49: 2.5/ 9 on Oct. 3, 2008), that was a loss of a noticeable 1.82 million viewers and 32 percent in the demo. 

 

Second at 8 p.m. was NBC granddaddy Law & Order with 6.68 million viewers and a 1.2/ 4 among adults 18-49, which is also below what it averaged last season. After 20 years, it is time for Law & Order to finally call it quits. Also populating the 8 p.m. hour was a repeat of ABC’s FlashForward (Viewers: #3, 3.76 million, A18-49: #3, 1.0/ 4), week two of Fox sitcom Brothers (Viewers: #4, 2.42 million, A18-49: #5, 0.8/ 3) and the fourth season-premiere of ‘Til Death (Viewers: #5, series low 2.29 million, A18-49: #5, series low 0.8/ 3) and The CW’s relocated Smallville (Viewers: #4, 2.39 million, A18-49: #4, 0.9/ 3). Yes, ‘Til Death is still on the air. And, yes, it should have been canceled three years ago. And while veteran Smallville is an improvement over year-ago occupants Everybody Hates Chris and The Game, it is well below year-ago Thursday levels, which was already down considerably. Superman needs to hang up his cape. 

 

Top rated 9 p.m. honors remained in CBS’ corner care of new network occupant Medium at 7.72 million viewers and a 1.8/ 6 among adults 18-49, which is perfectly compatible out of lead-in Ghost Whisperer. Too bad Ghost Whisperer has lost steam, however. Finishing a competitive second in the time period was NBC’s Dateline at 7.48 million viewers and a 1.7/ 6 in the demo. Am I the only one who thinks Dateline will stay in the hour and returning Southland, which is slated to return on Oct. 23, will have to find a new home?

 

Elsewhere at 9 p.m., the pickings were slim. A repeat of new ABC crime drama The Forgotten was third with 3.97 million viewers and a 1.0/ 3 among adults 18-49. Next was Fox’s struggling Dollhouse (Viewers: #4, 2.09 million, A18-49: #4, 0.8/ 3), which should have been canceled last spring. And a repeat of America’s Next Top Model on The CW capped off the hour with just 1.43 million viewers and a 0.5/ 2 in the demo. Do we really need an encore telecast of Top Model every week?