Mixed Weekend Leadership


Monday, April 11, 2011

Primetime Ratings:
Weekend Results

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options


TV Tidbits:

Notes of Interest  

TV Trivia Time:

A Fact of Marriage

Prime-Time Ratings:

Weekend Results
Friday 4/08/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



CBS    5.4/ 9

NBC   3.8/ 7
ABC   3.0/ 5
Fox     1.5/ 3
CW     1.1/ 2

CBS: 8.46 million, NBC: 5.63, ABC: 4.74, Fox: 2.37, CW: 1.72


-Adults 18-49:

ABC: 1.4 rating/4 share, CBS and NBC: 1.3/ 4 each, Fox: 0.9/ 3, CW: 0.7/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.


-Friday’s Winners:

CSI: NY (CBS), Blue Bloods (CBS)


-Friday’s Losers (excluding repeats):
Shark Tank (ABC), Chaos (CBS), Primetime: What Would You Do? (ABC), 20/20 (ABC)


-Ratings Breakdown:

It was a Friday of mixed leadership on the HUT challenged end of the work week, with CBS the most-watched network (at just 8.46 million viewers) and ABC No. 1 among adults 18-49, with a mere 1.4 rating/4 share.


In week two news, CBS drama Chaos dipped from its already lackluster start, with just 5.64 million viewers (#2) and a fourth-place 0.9 rating/3 share among adults 18-49 at 8 p.m. One week earlier, Chaos opened with 6.52 million viewers and a 1.1/ 4 in the demo on April 1. And, comparably, this is notably weaker than former occupant The Defenders. Two episodes in its run, and “tick, tock…the cancellation clock is ticking” on Chaos.


At 9 p.m. on CBS was on-the-fence veteran CSI: NY at a dominant 9.42 million viewers and a 1.6/ 5 among adults 18-49, followed by freshman crime solver Blue Bloods at 10.31 million viewers (the most-watched show of the evening) and a 1.5/ 4 in the demo at 10 p.m. (#1, tied with 20/20 on ABC). Had CSI: NY been on any other network, its future would not be a question mark.


In season-finale news, Who Do You Think You Are? on NBC closed season two with a modest (but still first-place) 5.76 million viewers and a 1.3/ 4 among adults 18-49. Sad, isn’t, when a performance of this caliber still wins the time period? Next on NBC was Dateline at 5.58 million viewers and a 1.4/ 4 in the demo from 9-11 p.m. Here is the half-hour breakdown:

Dateline (NBC)

 9:00 p.m. – Viewers: 5.22 million (#2), A18-49: 1.2/ 4 (#3)

 9:30 p.m. – Viewers: 5.51 million (#2), A18-49: 1.2/ 4 (#3)

10:00 p.m. – Viewers: 5.92 million (#2), A18-49: 1.5/ 4 (#1t)

10:30 p.m. – Viewers: 5.69 million (#2), A18-49: 1.4/ 4 (#2t)


Over at ABC, the network is reporting a season-high performance for 8 p.m. anchor Shark Tank in women 18-49 and women 18-34. But its overall performance still lagged at just 4.63 million viewers (#3) and a 1.2/ 4 among adults 18-49 (#2t). That led into Primetime What Would You Do? (Viewers: #3, 4.49 million; QA18-49: #2, 1.4/ 4 at 9 p.m.), followed by veteran 20/20 at 5.09 million viewers (#3) and a 1.5/ 4 in the demo (#1t) at 10 p.m. Needless to say, ABC has plenty of work to do on Friday next season.


Elsewhere, Fox filled this second Friday in April with repeats of Kitchen Nightmares (Viewers: #4, 2.94 million; A18-49: #2t, 1.2/ 4) and Fringe (Viewers: #4, 1.80 million; A18-49: #4t, 0.6/ 2). And The CW aired an encore telecast of the pilot episode of Smallville (Viewers: #5, 1.91 million; A18-49: #5, 0.7/ 2) and a repeat of Supernatural (Viewers: #5, 1.52 million; A18-49: #4t, 0.6/ 2).


Source: Nielsen Media Research data (R = repeat)

Saturday 4/09/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



Fox    3.7/ 7

CBS   3.0/ 5

NBC 2.7/ 5
ABC 2.1/ 4

-Total Viewers:

Fox: 6.56 million, CBS: 4.54, NBC: 4.11, ABC: 3.45


-Adults 18-49:

Fox: 1.9 rating/7 share, ABC: 1.0/ 3, CBS: 0.9/ 3, NBC: 0.9/ 3


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

-Saturday’s Winners:

-Saturday’s Losers (excluding repeats):

The night overall
-Ratings Breakdown:

It was another uneventful Saturday, as usual, with NASCAR on Fox first for the evening at 6.56 million viewers and a 1.9 rating/7 share among adults 18-49 from 8-10 p.m. Here is the half-hour breakdown:



8:00 p.m. – Viewers: 6.23 million (#1), A18-49: 1.7/ 7 (#1)

8:30 p.m. – Viewers: 6.41 million (#1), A18-49: 1.9/ 7 (#1)

9:00 p.m. – Viewers: 6.80 million (#1), A18-49: 2.0/ 7 (#1)

9:30 p.m. – Viewers: 6.81 million (#1), A18-49: 2.0/ 6 (#1)


Regularly scheduled Cops and America’s Most Wanted will return on Fox on April 23.


CBS filled the evening with repeats of The Mentalist (Viewers: #2, 4.05 million; A18-49: #3, 0.7/ 3) and Criminal Minds: Suspect Behavior (Viewers: #2, 4.28 million; A18-49: #3, 0.9/ 3) from 8-10 p.m., followed by long-running 48 Hours Mystery a 5.28 million viewers (#1) and a third-place 1.0/ 3 in the demo at 10 p.m.


Elsewhere, a repeat of theatrical War of the Worlds on ABC finished fourth in total viewers (3.45 million) and second among adults 18-49 (1.0/ 3) from 8-11 p.m. And NBC was in all repeats care of Harry’s Law (Viewers: #3, 3.45 million; A18-49: #4, 0.6/ 2), Law & Order: Los Angeles (Viewers: #3, 3.76 million; A18-49: #4, 0/7/ 2) and Law & Order: SVU (Viewers: #2, 5.11 million; A18-49: #1, 1.2/ 4). Original episodes of Law & Order: Los Angeles returns on NBC tonight.


Source: Nielsen Media Research data (R = repeat)


Sunday 4/10/11

Note: The following results exclude Dallas.



CBS 7.4/12
ABC 4.9/ 8
NBC 4.5/ 7
Fox    2.9/ 5

-Percent Change From the Year-Ago Evening (Sunday, April 11, 2010):

NBC: +15, Fox: – 3, ABC: -11, CBS: -20

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, April 10, 2011.


-Yesterday’s Winners:

60 Minutes (CBS), Undercover Boss (CBS), Celebrity Apprentice (NBC), CSI: Miami (CBS)

-Honorable Mention:
Secret Millionaire (ABC)

-Yesterday’s Losers:

Dateline (NBC), American Dad (Fox), America’s Next Great Restaurant (NBC), Bob’s Burgers (Fox), Brothers & Sisters (ABC)



-Ratings Breakdown:

CBS led the overnight troops on this second Sunday in April, but the individual program averages do not reflect the 12-minute Masters Golf overrun and the subsequent slide in the CBS show times. So, all results for the Eye net are approximate and appear by half-hour as follows:

 7:00 p.m. – 60 Minutes: 9.5/17 (#1)
 7:30 p.m. – 60 Minutes: 9.2/16 (#1)
 8:00 p.m. – The Amazing Race: 8.0/13 (#1)
 8:30 p.m. – The Amazing Race: 6.3/10 (#2)
 9:00 p.m. – Undercover Boss: 6.7/10 (#1)
 9:30 p.m. – Undercover Boss: 6.7/10 (#1)

10:00 p.m. – CSI: Miami: 7.1/11 (#1)

10:30 p.m. – CSI: Miami: 5.8/10 (#1)


In the distant No. 2 spot was ABC, which did not benefit with an additional episode of Brothers & Sisters in place of Desperate Housewives. A repeat of veteran America’s Funniest Home Videos opened the evening second in the overnights at 7 p.m., with a 3.7/ 7. Next was the season-finale of feel-good Secret Millionaire (#2: 6.1/10), which dipped to a season low, followed by two episodes of aforementioned Brothers & Sisters as follows:


Brothers & Sisters (ABC)

 9:00 p.m.: 4.9/ 7 (#3)

10:00 p.m.: 4.9/ 8 (#3)


Needless to say, the future for Brothers & Sisters is a definite question mark.


NBC lagged from 7-9 p.m. as usual with its combination of Dateline (#3: 3.2/ 6) and struggling America’s Next Great Restaurant (#4: 2.7/ 4). But Celebrity Apprentice picked-up steak with a 6.1/10 from 9-11 p.m. and growth by half-hour as follows:


Celebrity Apprentice (NBC)

 9:00 p.m.: 5.6/ 8 (#2)
 9:30 p.m.: 5.9/ 9 (#2)

10:00 p.m.: 6.3/10 (#2)

10:30 p.m.: 6.8/11 (#1)


While Celebrity Apprentice is certainly not the No. 1 show that Donald Trump keeps boasting, it is still worthy of being labeled a “winner” nonetheless this week. 


Finishing a distant fourth in the Sunday overnights was young demo friendly Fox as follows:


7:00 p.m. – The Cleveland Show (R): 1.4/ 2 (#4)

7:30 p.m. – American Dad: 2.1/ 4 (#4)

8:00 p.m. – The Simpsons: 3.4/ 6 (#3)

8:30 p.m. – Bob’s Burgers: 2.6/ 4 (#4)

9:00 p.m. – Family Guy: 4.3/ 7 (#4)

9:30 p.m. – The Cleveland Show: 3.3/ 5 (#4)
Source: Nielsen Media Research data
Ratings Box:
What’s Hot/What’s Not
-Week to-Date Results:

The final live plus ratings for the week of April 4 will not be available until Wednesday. But to whet your appetite, here are the results from Monday, April 4 through Thursday, April 7. Keep in mind that Fox will come down once American Idol-less Friday through Sunday are factored in.

Total Viewers:

CBS: 13.34 million, Fox: 10.84, ABC: 9.44, NBC: 4.82, CW: 1.25


Adults 18-49CBS: 3.5 rating/10 share, Fox: 3.4/ 9, ABC: 2.3/ 6, NBC: 1.6/ 4, CW: 0.5/ 1

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options


Monday 4/11/11


 8:00 p.m. Dancing with the Stars

10:00 p.m. Castle

 8:00 p.m. How I Met Your Mother

 8:30 p.m. Mad Love

 9:00 p.m. Mike & Molly

 9:30 p.m. Two and a Half Men (R)

10:00 p.m. Hawaii Five-O

 8:00 p.m. Chuck

 9:00 p.m. Law & Order: Los Angeles (return)

10:00 p.m. Law & Order: Los Angeles

 8:00 p.m. House (150th episode)

 9:00 p.m. The Chicago Code


 8:00 p.m. 90210 (R)

 9:00 p.m. Gossip Girl (R)


TV Tidbits:

Notes of Interest
-The 2011 TV Land Awards:

There are still six days until The 9th Annual TV Land Awards, which air on the cable network this coming Sunday, April 17, at 9 p.m. ET/PT. For the first time, the annual extravaganza was taped in New York City, and last night my wife Jodi and I had the opportunity to attend at New the famed Jacob Javits Center. Present to pick up their awards were the casts of The Cosby Show, Family Ties, The Facts of Life and Welcome, Back Kotter, including the one and only John Travolta. Also there were Valerie Bertinelli, Jane Leeves and Wendie Malick from Hot in Cleveland; Abe “Fish” Vigoda; Joyce “Trixie” Randolph from The Honeymooners; and musical greats Hall and Oates, who received the Music Icon Award. A great time was had by all! Don’t miss it next week.

-More The Ricky Gervais Show:

HBO has renewed animated sitcom The Ricky Gervais Show for a third season, with an order for an unspecified number of new episodes for 2011-12.

-GLAAD Honorees:

ABC’s Modern Family, Fox’s Glee and Project Runway on Lifetime were winners of the Gay & Lesbian Alliance Against Defamation’s 22nd Annual Media Awards. Also honored at a ceremony at the Westin Bonaventure Hotel in Los Angeles yesterday were Broadway star Kristin Chenoweth with the Vanguard Award and recently appointed NBC Chairman Robert Greenblatt with the Stephen F. Kolzak Award.

-“Stay Tuned” in Mediaweek:

This week marks the final edition of Mediaweek and, ultimately, my final Mr. Television print column.  It was a great honor and a pleasure writing this back page of Mediaweek for the past seven years. Please click here for “Stay Tuned”:


TV Trivia Time:

A Fact of Marriage

Which actor played the new husband of Edna Garrett when Charlotte Rae exited long-running sitcom The Facts of Life?


a)      Red Buttons

b)      William Demarest

c)      Harry Morgan

d)      Al Lewis

e)      Robert Mandan


The answer to Friday’s question…


Four of the following five series made it into a second season, and one didn’t. Which one was that?


a)      Apple’s Way

b)      Hello, Larry

c)      The Ropers

d)      That’s My Mama

e)      Three’s a Crowd


Is: e) Three’s a Crowd, the one season second spin-off from Three’s Company that only aired in the 1984-85 season. Apple’s Way had two half seasons, while Hello, Larry, The Ropers and That’s My Mama each aired for a season and a half.

-Current kudos goes to:

Dave Aiken, Gerry Bixenspan, Scott Donette, Andy Ehlen, Ken Hommel, Bob Ingersoll, David Jackino, Tom Kilgallon, Synda Kollman, Steven Kurtzer, Rick Locke, Michael Natale, Aaron Paquette, Alan Perris, Andrew Stearn, John Tucker, Linda Weeks