Mixed Weekend Leadership

THE PROGRAMMING INSIDER
Monday, October 26, 2009
 
Primetime Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Missing Barbara

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Prime-Time Ratings:

Weekend Highlights

 
Friday 10/23/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC 4.7/ 8
ABC   3.4/ 6
Fox    1.3/ 2
CW    1.2/ 2
 

CBS: 8.32 million, NBC: 7.07, ABC: 4.95, Fox: 2.15, CW: 1.83

 
-Adults 18-49:

CBS: 2.0 rating/7 share, NBC: 1.6/ 5, ABC: 1.3/ 4, Fox and CW: 0.8/ 3 each

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners (keep in mind that the expectations are lower on this evening):

Ghost Whisperer (CBS), Medium (CBS), Dateline (NBC)

 

-Friday’s Losers (excluding repeats):

Supernanny (ABC), Brothers (Fox), ‘Til Death (Fox), Smallville (CW), Ugly Betty (ABC), Dollhouse (Fox), The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

CBS led this fifth Friday of the 2009-10 season, with a first-place finish in every half hour care of Ghost Whisperer (Viewers: 8.46 million; A18-49: 2.1 rating/7 share), completely compatible Medium (Viewers: 8.43 million; A18-49: 2.2/ 7) and Numbers (Viewers: 8.05 million; A18-49: 1.9/ 6), which is expected to end next spring. Medium, fortunately, remains a vast improvement over year-ago occupant The Ex List, which averaged 5.33 million viewers and a 1.5/ 5 in the demo on Oct. 24, 2008. But Ghost Whisperer and Numbers are down as follows:

 
Ghost Whisperer
10/24/08 – Viewers: 10.14 million, A18-49: 2.6/ 9
10/23/09 – Viewers: 8.46 million, A18-49: 2.1/ 7
Percent Change – Viewers: -17, A18-49: -19
 
Numbers
10/24/08 – Viewers: 9.33 million, A18-49: 2.3/ 7
10/23/09 – Viewers: 8.05 million, A18-49: 1.9/ 6
Percent Change – Viewers: -14, A18-49: -17
 

Second overall was NBC with its line-up of granddaddy Law & Order (Viewers: #2, 7.17 million; A18-49: #2, 1.5/ 5), Dateline (Viewers: #2, 7.91 million; A18-49: #2, 1.8/ 6), which has now successfully replaced originally announced scripted occupant Southland, and The Lay Leno Show (Viewers: #2, 6.15 million; A18-49: #3, 1.4/ 5). Leno got a minor boost care of the highly promoted appearance of First Lady Michelle Obama, but it still finished third in the time period among adults 18-49 and dipped considerably from lead-in Dateline. Consider The Jay Leno Show the biggest new flop of the young season.

 

In the number overall three spot was ABC, which opened with the season-premiere of tired Supernanny (Viewers: #3, 4.70 million; A18-49: #3t, 1.1/ 4 at 8 p.m. ET), followed by relocated Ugly Betty (Viewers: #3, 4.55 million; A18-49: #3, 1.2/ 4), which is not too pretty in the ratings, and veteran 20/20 (Viewers: #3, 5.60 million; A18-49: #2, 1.6/ 5), which built from lead-in Betty by 1.15 million viewers and 33 percent in the demo. One year earlier, ABC fared better with its combination of Wife Swap (Viewers: 4.02 million; A18-49: 1.3/ 4), Supernanny (Viewers: 5.00 million; A18-49: 1.6/ 5) and 20/20 (Viewers: 7.50 million; A18-49: 2.1/ 7) on Oct. 24, 2008. 

 

Over at Fox, the Friday news remained bleak care of Brothers (Viewers: #5, 2.35 million; A18-49: #5, 0.8/ 3), which is moving to Sunday at 7 p.m. on Nov. 8, ‘Til Death (Viewers: #5, 1.97 million; A18-49: #5, 0.7/ 2), which is going back on hiatus immediately, and Dollhouse (Viewers: #4, 2.15 million; A18-49: #4, 0.9/ 3), which is taking a breather until December. Next week, Fox will fill Friday with a two-hour repeat episode of House. Needless to say, this has always been a troubled night for Fox.