Mixed Leadership on Night One of May 2009 Sweeps

THE PROGRAMMING INSIDER
Monday, April 27, 2009
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
Remembering Bea Arthur
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

In Memory of Bea Arthur

___________________________________________________________________________
 

Prime-Time Ratings:

Weekend Highlights

 
Friday 4/24/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC 3.9/ 7
NBC 2.9/ 5
Fox    2.2/ 4
CW    1.0/ 2
 

-Total Viewers:

CBS: 8.72 million, ABC: 5.65, NBC: 4.30, Fox: 3.33, CW: 1.43

 
-Adults 18-49:

CBS: 1.8 rating/6 share, ABC: 1.7/ 6, NBC and Fox: 1.2/ 4 each, CW: 0.6/ 2

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners:

Ghost Whisperer (CBS)
 

-Friday’s Losers (excluding repeats):
Wife Swap (ABC), Howie Do It (NBC), Prison Break (Fox), Everybody Hates Chris (CW), Dateline (NBC), Dollhouse (Fox)

 
———-
 

-Ratings Breakdown:

CBS finished at the head of the class on this first Friday of the May 2009 sweeps, but under nine million viewers and under a 2-rating among adults 18-49 overall is really nothing to boast about. Ghost Whisperer opened the evening for the Eye net with a dominant 9.15 million viewers and a 2.1 rating/8 share among adults 18-49 at 8 p.m., which comparably was the most-watched show of the evening. Next on CBS was Flashpoint at an also first-place 8.18 million viewers and a 1.6/ 5 in the demo at 9 p.m. That’s right — just a 1.6 rating in the demo was still enough to win the time period. CBS’ on-the-fence Numb3rs at 10 p.m. split leadership with the second-half of an expanded version of ABC’s 20/20 as follows:

 

Friday 10 p.m.

Numb3rs (CBS)

Viewers: 8.84 million (#1), A18-49: 1.8/ 6 (#2)

 

20/20 (ABC)

Viewers: 7.73 million (#2), A18-49: 2.2/ 7 (#1)

 

Second-place ABC kicked-off the evening with just-renewed Wife Swap at a distant second-place 3.95 million viewers and a 1.3/ 5 among adults 18-49 at 8 p.m. If anything, fading Wife Swap should be treated as a temporary benchwarmer and not a fall starter. That led into a two-hour edition of ABC’s 20/20 at 6.63 million viewers and a 1.8/ 6 among adults 18-49 from 9-11 p.m., which built in every half hour as follows:

 

20/20 (ABC)

 9:00 p.m. – Viewers: 4.82 million (#2), A18-49: 1.3/ 5 (#2t)

 9:30 p.m. – Viewers: 5.70 million (#2), A18-49: 1.6/ 5 (#1t)

10:00 p.m. – Viewers: 7.39 million (#2), A18-49: 2.1/ 7 (#1)

10:30 p.m. – Viewers: 8.08 million (#2), A18-49: 2.3/ 7 (#1)

 

A two-hour edition of NBC’s competing Dateline paled in comparison, with just 4.80 million viewers and a 1.3/ 4 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

 

Dateline (NBC)

 9:00 p.m. – Viewers: 4.54 million (#3), A18-49: 1.3/ 5 (#3t)

 9:30 p.m. – Viewers: 4.67 million (#3), A18-49: 1.3/ 4 (#3)

10:00 p.m. – Viewers: 5.00 million (#3), A18-49: 1.4/ 4 (#3)

10:30 p.m. – Viewers: 5.00 million (#3), A18-49: 1.3/ 4 (#3)

 

Earlier in the evening on NBC were two episodes of struggling Howie Do It at an average 3.29 million viewers (#3) and a 1.0/ 4 among adults 18-49 from 8-9 p.m.

 

Fox was barely on the map on this lackluster Friday, with its combination of soon-to-depart Prison Break (Viewers: #4, 3.05 million; A18-49: #3t, 1.0/ 4) and deserves-to-be canceled Dollhouse (Viewers: #4, 2.99 million; A18-49: #4, 1.2/ 4 — smallest audience to-date). And the CW capped off the evening with expected to depart sitcoms Everybody Hates Chris (Viewers: 1.79 million; A18-49: 0.6/ 3) and The Game (Viewers: 1.89 million; A18-49: 0.9/ 3), and a repeat of America’s Next Top Model (Viewers: 1.28 million; A18-49: 0.5/ 2), which all finished last in their half-hours. The only positive worth noting for the CW was growth for The Game out of Everybody Hates Chris of 50 percent in the demo. Regardless, there is no reason to think either comedy will be back on the network next season. If The Game does notch a renewal, it is only because it needs a fourth season worth of episodes for off-network syndication.