NEW YORK WPP Group’s Maxus has won electronic media chores — covering TV, radio and online — for the Disney-owned Miramax film studio, per sources.
Maxus is a specialty planning shop that reports to GroupM. Sibling MindShare usually handles buying for Maxus accounts, and will do so on Miramax, sources said. The incumbent on the Miramax business was independent Palisades Media Group.
Miramax spent about $50 million in electronic media last year, almost double its outlay in 2006, according to TNS Media Intelligence.
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