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In Republican years and Democratic years, local television stations have always emerged as winners. The 2014 midterm election delivered an estimated $2.4 billion to local stations, as candidates and political action committees bought time for federal, state and local races.
As stations gear up for a presidential election cycle—and the cash it will bring—a new report released Monday by the Pew Research Center suggests a sea change ahead that could send much of that ad spending to social media.
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