Midseason Calendar

THE PROGRAMMING INSIDER
Tuesday, January 5, 2010
 

Prime-Time Metered Market Monday Ratings:

  
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 
Executive Shuffle
 

TV Trivia Time:

Earning a Living in Stars Hollow

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Prime-Time Metered Market Monday Ratings:

Football Ignited Fox Leads the Pack

 
Monday 1/04/10
 

              HH
          Rtg/Shr

Fox     8.0/12
CBS    6.1/ 9
ABC   5.2/ 8
NBC   3.2/ 5
CW     0.7/ 1
 
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-Percent Change From the Year-Ago Evening (Monday, January 5, 2009):
CBS: – 2, ABC: – 7, Fox: -25, NBC: -38, CW: -62

 
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-Yesterday’s Winners:  

The Fiesta Bowl (Fox), The Bachelor: On the Wings of Love (ABC), Two and a Half Men R (CBS), The Big Bang Theory R (CBS), CSI: Miami R (CBS)

 

-Yesterday’s Losers (excluding repeats):

Heroes (NBC), The Jay Leno Show (NBC), Conveyor Belt of Love (ABC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, January 4, 2010.   

 
 
-Ratings Breakdown:

Fox ruled this first Monday of 2010 care of Boise State vs. TCU on The Tostitas Fiesta Bowl at an estimated 8.3 rating/13 from 8-11 p.m.  Comparably, this was down by 28 percent from the above-average year-ago Fiesta Bowl match-up between Ohio State and Texas (11.5/18 on Monday, Jan. 29, 2009), but on par with 2007 and 2008. Take a look:

 

The Fiesta Bowl (Fox)

Monday 1/04/10 (Boise vs. TCU): 8.3/13

Monday 1/05/09 (Ohio State vs. Texas): 11.5/18

Wednesday 1/02/08 (West Virginia vs. Oklahoma): 8.3/13

Monday, Jan. 1, 2007 (Boise vs. Oklahoma): 8.9/15

 

Second overall in the metered markets was a night of repeats on CBS, followed by ABC, NBC and The CW.

 

In season-premiere news, ABC’s The Bachelor: On the Wings of Love returned with an average 5.8/ 9 in the overnights from 8-10 p.m., which was four percent above one year earlier and is likely to score well among the target female audience. Consider this a “winning” performance. Here is the half-hour breakdown:

 

The Bachelor: On the Wings of Love (ABC)

8:00 p.m.: 5.7/ 9 (#2)
8:30 p.m.: 5.7/ 8 (#2)
9:00 p.m.: 5.7/ 8 (#3)
9:30 p.m.: 6.1/ 9 (#3)
 

The Bachelor led into inane 10 p.m. special Conveyor Belt of Love, which dipped to a third-place 4.0/ 7 at 10 p.m. — 35 percent below the 9:30 p.m. portion of The Bachelor.

 

CBS had nothing unusual to report with its encore combination of How I Met Your Mother (#3: 4.5/ 7), Accidentally on Purpose (#3: 4.3/ 6), Two and a Half Men (#2: 7.7/11), The Big Bang Theory (#2: 7.1/11) and CSI: Miami (#1: 6.5/11). Far less potent was NBC care of a two-hour edition of expected-to-be canceled Heroes (3.1/ 5 from 8-10 p.m.) and failing The Jay Leno Show (#4: 3.4/ 6 at 10 p.m.). Next Monday, Chuck returns to the Monday 8 p.m. hour, followed by Heroes and Jay Leno.

 

Last, and very least, were repeats of The CW’s One Tree Hill (0.8/ 1) and Gossip Girl (0.6/ 1), which never play well in non-originals. 

 

Source: Nielsen Media Research data

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Ratings Box:

What’s Hot/What’s Not

 

-Above Average Nightline:

Based on final national ratings for the just completed fourth quarter, ABC News’ Nightline rose to its most-watched fourth quarter since 2003, with an average 4.00 million viewers. Comparably, that placed it second behind CBS’ Late Show with David Letterman (4.22 million), with 1.45 million more viewers than NBC’s The Tonight Show with Conan O’Brien. This is the first time Nightline beat The Tonight Show for a fourth quarter in both total viewers and adults 25-54 (Nightline: 1.58 million; Tonight: 1.44) since 1993.