Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Headaches abound for Arbitron’s portable people meter rollout. In Miami, where Univision Communications has refused to encode its signals, the Miami-Dade Board of County Commissioners Tuesday (June 30) adopted a resolution urging Congress, the Florida legislature and federal and state officials to “ensure” that the PPM does not under-represent minority radio listeners.
Miami, along with Phoenix, San Diego, Minneapolis and Seattle, is scheduled to get its first radio ratings based on the PPM methodology on July 16.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in