Connected TV News

Metrics Companies Emphasize Competitive Ecosystem at Adweek Convergent TV Summit

And ensuring representation in a multicultural consumer landscape

photo of a panel discussion at Adweeks TV summit with Kelly Abcarian, gm, Nielsen Advanced Video Advertising Group; Jodie McAfee, svp of sales and marketing, Inscape; Maggie Zhang, svp, video research and insights at Dentsu; and Kelsey Sutton, Adweeks streaming editor — (L. to r.) Kelly Abcarian, gm, Nielsen Advanced Video Advertising Group; Jodie McAfee, svp of sales and marketing, Inscape; Maggie Zhang, svp, video research and insights at Dentsu; and Kelsey Sutton, Adweek's streaming editor. Sean T. Smith for Adweek

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With so many platforms available to creatives, advertisers are more than ever relying on a competitive metric ecosystem to measure and monetize their audiences. At Adweek’s Convergent TV Summit on Oct. 22 in New York, streaming editor Kelsey Sutton sat down with representatives of Nielsen, Inscape and Dentsu to talk television’s “brave new world.”

Jodie McAfee, Inscape’s svp, sales and marketing, predicted that as measurement tools advance, different metrics will evolve to help buyers and sellers.

“Nielsen’s