Meredith’s ‘Better’ Adds Clearances

Better, Meredith’s syndicated lifestyle TV show based on its iconic magazine brand, announced Monday (March 22) it added six new affiliates, increasing the reach of the program from 38 percent to 44 percent of TV households.

New Better affiliates include Fox Television’s owned-and-operated stations in Chicago, Houston, and Orlando. Sinclair Broadcast Group is adding Better to its station lineups in Pittsburgh, Greensboro, N.C., and Charleston, S.C.

Meredith also renewed syndicated agreements with Tribune (for WPHL-TV in Philadelphia), LIN TV (10 stations), Belo, New Age Media, Journal Broadcast Group and Gray
Communications.

When the show enters its fourth season this fall, Better will clear 62 affiliates, including six in the top 10 markets.

Since Meredith launched Better in March 2007, the program has been gaining ground with TV stations. In addition to allowing TV stations to localize up to eight minutes of the program, Meredith decided to alter its business model and offer the program completely for barter.

“After nearly three seasons and more than 600 episodes, more station groups want to be a part of our success because Better adds significant local dollars,” said Paul Karpowicz, president of the Meredith Local Media Group. “More stations are turning to Better because of its longevity and proven track record.”