Meredith Corp. announced a wide-ranging promotional pact between its magazines (like Parents and Family Circle) and WE tv’s original shows (like Raising Sextuplets and Adoption Diaries), a deal both parties ultimately hope to parlay into advertising opportunities.
The agreement calls for Meredith to integrate mentions of WE’s series in the editorial pages of its magazines and on their Web sites. For example, Meredith expects to run stories in its magazines based on topics covered by the shows while mentioning the shows in the stories.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in