NEW YORK MediaCom is aggressively reshaping its organizaton. The changes are being shepherded by Doug Checkeris, recently promoted to North American CEO of the WPP-owned shop. Key components include integrating digital throughout the shop’s offering; a realignment of clients into five core clusters, each of which will be overseen by a member of the shop’s executive committee; and reshaping and strengthening capabilities such as insights and planning, search, events and promotions and branded entertainment.
Before Checkeris’ arrival, the shop had hit a rough patch, losing two important clients, K-Mart and Danone, in 2006.
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