Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
National TV syndication has pretty much mirrored the ad revenue ups and downs of broadcast network television, taking a hit in 2009 but having a better upfront selling season in 2010.
Still many observers in the financial and media buying communities see syndication continuing to struggle a bit more than broadcast network TV in its attempt to rebound.
That marketplace factor slightly ironic due to the fact that a majority of the highest-rated programs in syndication are off-network series, both sitcoms and dramas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in