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Early this year, following 31 months of negative revenue, the radio market began to climb out of its double-digit holes. For the first time since 2006, radio will post positive growth in 2010, a trend that is likely to continue for 2011.
Radio forecasts vary, but experts agree that radio’s recovery will continue to be modest, about a 3 percent gain next year. Veronis Suhler Stevenson is the most optimistic, predicting 4.4 percent growth, while Magna Global and Wells Fargo have the most pessimistic predictions at 0.6
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