MEC’s Schanzer Heads to Undertone

NEW YORK Alan Schanzer, the longtime head of Mediaedge:cia’s digital agency MEC Interaction, has left the company to take on the newly created position of chief strategy officer at the online ad network Undertone Networks.

To replace Schanzer, MEC has elected to promote two of its top executives to serve as the agency’s joint leaders: Patrick Cartmel has been named managing director, digital operations, while Carrie Frolich has been named managing director, digital media. Both will report directly to Mediaedge:cia CEO Lee Doyle, with Cartmel relocating from the company’s Seattle office to New York.

Schanzer, who was named Mediaweek’s digital All-Star in 2006, brings nearly 15 years of agency experience to Undertone, including close to a decade spent on the digital side of the business. In 1999, he was one of four founders of The Digital Edge, the predecessor to MEC Interaction, where he  most recently served as managing partner, North America.

At Undertone, which according to comScore is the 26th-largest online ad network — reaching 81.6 million unique users on a monthly basis — Schanzer will focus on the company’s various media efforts and publisher relationships, said officials. The company will likely tap into his experience with major brands (he’s worked extensively with AT&T, among others) as it attempts to distinguish itself in the crowded, often direct-marketer-centric network space.
   
“Alan is one of the most well-respected and experienced digital media executives in the marketplace and we are thrilled to welcome him to the team,” said Undertone’s president and CEO Michael Cassidy. “Alan’s role will extend beyond publisher program development as his skills and experience will shape product and corporate development while also guiding our approach to agencies and the clients they serve.”