McDonald’s, Speedo Nab Most Global Olympics Buzz

The Dow Jones Insight–2008 Olympics Media Pulse has found that Speedo and McDonald’s are getting the most global attention as Olympic sponsors because of the media attention they have received.

Speedo’s new LZR suit received positive coverage when several swimmers wearing the suit turned in record-breaking performances, but the performances also prompted some of those athletes to break endorsement contracts with other manufacturers.

Speedo received 62 percent of all media mentions of the four swimsuit manufacturers analyzed by Dow Jones Insight. TYR was second with 20 percent, Adidas next with 14 percent and Mizuno with 5 percent.

McDonald’s is a primary sponsor of sprinter Tyson Gay, who set a U.S. record time in the 100 meter dash during the Olympic trials.

McDonald’s edged out Coca Cola and Visa among media mentions with 20 percent, compared to 19 percent for Coke and 17 percent for Visa.

Swimmer Michael Phelps got the most media attention with 21 percent in both the traditional media and the social media (chat rooms and blogs).