Mark Burnett: Producers Want In on Ad Action

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

NEW YORK Mark Burnett called for reality producers to be allowed a seat at the table when network execs talk about their programming with advertisers.

During a gathering of reality hitmakers at a Hollywood Radio & Television Society luncheon in Beverly Hills on Wednesday, Burnett was asked by moderator Jeff Probst what is the most frustrating aspect of dealing with networks.

“The biggest problem is the massive disconnect…between creative producers and ad sales,” the “Apprentice” creator said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in