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EXCLUSIVE: Marie Claire editor Joanna Coles, who has raised eyebrows with some odd cover choices, is doing it again with her December iPad issue that features an animated version of starlet Emma Watson.
While the appearance of Watson moving on the cover might be creepy to some, fans of the Harry Potter franchise that made her famous will recognize it as a takeoff of the moving photos in the Daily Prophet newspaper from the novels.
The app also includes extras such as footage from the cover shoot and streaming music clips.
The app is also noteworthy in that it’s being offered as a branded app with a subscription option, in answer to a problem that’s vexing magazines.
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