Baby Yoda Is Front and Center in The Mandalorian Season 2 Trailer

Hidden from the original campaign, The Child is a key component of this year's marketing

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

When The Mandalorian, the first live-action Star Wars series, premiered on Disney+ last fall, the streaming service did not include any mention of The Child (the creature affectionately known as Baby Yoda) in the Season 1 marketing, saving the character’s reveal as a surprise for fans.

That’s all changed this year, as The Child/Baby Yoda is a central focus of the Season 2 trailer, which was released this morning.

In the new season, bounty hunter Din Djarin (the titular Mandalorian played by Pedro Pascal) is tasked with reuniting the creature, whom he bonded with in Season 1, “with its own kind.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in