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Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and the public, "Who are you?"
"Everything is narrowing—niche casting becomes the new norm, so the old blanket approaches won't yield the same results," Maker Studios chief content officer Erin McPherson said
The Disney-owned multi-channel network, or MCN, unveiled a slate of more than 200 shows in development, 30 of which it is actively pursuing now.
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