Magazine print ad pages — which, despite the industry’s partial success diversifying into digital, remain the lifeblood of the business — are down for the first nine months of the year. But after the worst slide in industry history, they’re moving in the right direction.
Ad pages dipped 1.6 percent for January-September vs. the same period a year ago — but rose 3.6 percent in the third quarter, marking the second consecutive quarter of improvement.
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