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The 82nd annual Macy’s Thanksgiving Parade on Thursday, Nov. 27 rose to an average 12.6 rating/26 share in the metered markets from 9 a.m. to 12 p.m., according to Nielsen Media Research data.
Comparably, that was eight percent above its year-ago telecast. According to estimates from NBC, a total of 44.7 million viewers watched all or some of the parade coverage.
The parade led into The National Dog Show Presented by Purina, which scored a 5.1/12
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