Yum Brands’ fast-fish chain Long John Silver’s has re-upped as a sponsor of Discovery Channel’s Shark Week franchise, buying on-air tune-in spots designed to lure viewers into trying its new Shrimp Trio meal.
Co-branded 15- and 30-second spots for the programming tent pole and the Louisville-based chain went live this week and will remain on Discovery’s air through August 8. Created in-house by the Discovery Studios unit, the spots feature two regular Joes enthusing about Shark Week and LJS’s $5.99
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