Local Media Not Forecast to Grow 'Til '12

Advertising spending on local media is not expected to grow until 2012, according to a forecast released Monday (Feb. 22) by BIA/Kelsey. By 2014, the U.S. local advertising market will reach $144.9 billion, a modest compound annual growth rate of 2.2 percent from 2009.

Although ad spending in local media represents 55 percent of all advertising spending, the medium dipped from a high of $156.3 billion in 2008 to $130.2 billion in 2009. In 2010, spending is expected to decrease slightly to $128.9

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