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Nielsen made a big splash this week by announcing that it will finally begin to publicly share ratings for Netflix shows, but NBCUniversal ad sales chief Linda Yaccarino wishes the company would focus more on improving its current measurement platforms instead of creating new ones.
Yaccarino spoke with Adweek during Wednesday’s Brand Genius gala, which was sponsored by NBCUniversal. The ad sales chief kicked off the event and later helped introduce Brand Visionary Anna Wintour.
“We will pay attention to it from a consumer’s time spent—what are they doing?” said Yaccarino of the Netflix ratings news.
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