Large Tune-in for the Presidential Address

THE PROGRAMMING INSIDER

Tuesday, February 10, 2009

 
Prime-Time Metered Market Monday Ratings:

CBS Wins; Large Tune-In for the Presidential Address

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

That’s An Odd Name

_______________________________________________________________________
 
Prime-Time Metered Market Monday Ratings:

CBS Wins; Large Tune-In for the Presidential Address

 
Monday 2/09/09
 

              HH
          Rtg/Shr

CBS    8.1/13
ABC   7.0/10
NBC   5.9/ 9
Fox     5.1/ 8
CW    1.2/ 2
 
———-
 

-Percent Change From the Year-Ago Evening (Monday, Feb. 11, 2008):

ABC: +49, CBS: +33, Fox: – 4, NBC: -13, CW: -20

 
———-
 

Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET (if there are no further delays). Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, Feb. 9, 2009.   

 
———-
 
-Yesterday’s Winners:

Two and a Half Men (CBS), The Big Bang Theory (CBS), The Bachelor (ABC), CSI: Miami (CBS)

 

…and President Obama’s News Conference, which totaled a hefty (and approximate) 25.2 rating/38 share in the overnights for the four networks from 8-9 p.m.

 
-Fading Fast:
Heroes (NBC), Medium (NBC)
 
———-
 
-Ratings Breakdown:

It was an atypical night of programming in the Monday 8 p.m. hour, with President Obama’s Address (plus any after analyses) performing as follows in the overnights:

 

President Obama Press Conference – Monday 8-9 p.m.:

ABC: 7.5/11
NBC: 7.4/11
CBS: 6.4/10
Fox:  3.9/ 6
 

Combined, that was a hefty 25.2 rating/38 share in the 8 p.m. hour. Keep in mind, of course, that results for any live news event are always approximate.

 

Capping off the 8 p.m. hour was a repeat of the CW’s Gossip Girl at a 1.4/ 2. 

 

CBS moved into the 9-10 p.m. overnight winner’s circle with its combination of Two and a Half Men (9.5/14 — top-rated show of the evening) and a 9:30 p.m. edition of The Big Bang Theory (series high 8.3/12). Retention of 87 percent for The Big Bang Theory out of Two and a Half Men was considerably better than former occupants Worst Week, Rules of Engagement and The New Adventures of Old Christine. Way to go, BBT!

 

Second in the 9 p.m. hour was the first half of another two-hour edition of ABC’s The Bachelor (6.7/10), which is enjoying its highest rated season in several years, followed by Fox’s 24 (6.1/ 9), NBC’s fading Heroes (5.1/ 7), and a repeat of One Tree Hill on the CW (1.0/ 1). 

 

CBS’ veteran CSI: Miami won the 10 p.m. hour, with a 9.1/15. Next was the second half of ABC’s The Bachelor (6.9/11), followed by NBC’s Medium at a 5.4/ 9. Overall, The Bachelor averaged a 6.8/10 in the overnights from 9-11 p.m., which will clearly result in a solid performance in adults 18-49 and the target female audience. Yes…it’s a winner. Here is the half-hour breakdown:

 
The Bachelor (ABC)
 9:00 p.m.: 6.6/10 (#2)
 9:30 p.m.: 6.7/10 (#2)

10:00 p.m.: 6.8/10 (#2)

10:30 p.m.: 7.0/11 (#2)

 

And there you have it…that is Monday.

 

Source: Nielsen Media Research data

____________________________________________________________________________
 

Ratings Box:

What’s Hot/What’s Not

-Syndicated First-Run Talk – Season to-Date Update:

Based on data through Jan. 25, what follows are the national rating results for syndicated talk in households, women 25-54 and adults 25-54 (with percent change versus the comparable year-ago period in parentheses for the established entries):

 
Households:

Oprah (CBS Television Distribution): 5.1 rating (-11), Dr. Phil (CBS): 3.4 (-28), Live With Regis & Kelly (Disney-ABC): 2.7 (-13), Ellen DeGeneres (Warner Bros.): 2.2 (+ 5), Maury (NBC Universal): 2.0 (- 9), Rachael Ray (CBS): 1.8 (-10), The Doctors (CBS): 1.6, Tyra Banks (Warner Bros.): 1.1 (no change), Jerry Springer (NBCU): 1.1 (-27), Steve Wilkos (NBCU): 1.0 (+11), Bonnie Hunt (Warner Bros.): 0.9, The Morning Show With Mike and Juliet (Twentieth Television): 0.9 (no change), Martha: 0.7 (-36)