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In an unusual asset swap, Titan Worldwide announced Monday (July 21) it is adding the Dallas Area Rapid Transit system, which it takes from Lamar Advertising; Lamar is adding 30-sheet out-of-home inventory in Staten Island, N.Y., which it takes from Titan.
The swap strengthens Titan’s portfolio in transit, providing Titan with its first entre into Texas. For Lamar, the deal expands the media company’s portfolio in New York, where it recently added inventory through its recent purchase of Vista Media from Entravision Communications.
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