Lackluster Original Scripted Summer Series Deliveries

THE PROGRAMMING INSIDER

Monday, July 12, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Making Ends Meet

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Prime-Time Ratings:

Weekend Highlights

 
Friday 7/09/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   3.4/ 7

NBC 3.1/ 6
ABC 3.0/ 6
Fox    1.6/ 3
CW    0.8/ 2
 

CBS: 5.18 million, NBC: 4.64, ABC: 4.53, Fox: 2.33, CW: 1.29

 

-Adults 18-49:

ABC: 1.4 rating/5 share, NBC: 1.1/ 4, CBS: 1.0/ 4, Fox: 0.7/ 3, CW: 0.5/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners:

Nothing
 

-Friday’s Losers (excluding repeats):
Wife Swap (ABC), Friday Night Lights (NBC) and the night overall. 

 
———-
 

-Ratings Breakdown:

CBS was the most-watched network on this second Friday in July, while ABC led among adults 18-49. But just 5.18 million viewers and a 1.4 rating in the demo for the dominant network is nothing to boast about.

 

CBS opened the evening with a repeat of older skewing Medium (Viewers: #2, 3.62 million; A18-49: #4, 0.6/ 3 at 8 p.m.), which is not strong enough to anchor Friday next season, followed by two episodes of Canadian drama Flashpoint as follows:

 
Flashpoint (CBS)

9:00 p.m. – Viewers: 5.81 million (#1), A18-49: 1.1/ 4 (#2t)

10:00 p.m. – Viewers: 6.10 million (#1), A18-49: 1.2/ 4 (#3)

 

Despite finishing third among adults 18-49, the 10 p.m. installment of Flashpoint was the most-watched show of the evening.

 

ABC kicked-off the night with an original edition of canceled Wife Swap (Viewers: #3, 3.52 million; A18-49: #1, 1.1/ 4 at 8 p.m.), followed by a repeat of Primetime: What Would You Do? (Viewers: #3, 4.72 million; A18-49: #1, 1.6/ 6) and 20/20 (Viewers: #3, 5.35 million; A18-49: #1, 1.4/ 5) from 9-11 p.m. If you are a fan of the old Candid Camera series and happen to like newsmagazines, you should not miss the addictive Primetime: What Would You Do?

 

NBC’s low-rated, officially Emmy nominated Friday Night Lights (four nominations, including Kyle Chandler and Connie Britton for Outstanding Lead Actor and Actress in a Drama Series) struggled, as usual, at 8 p.m., with just 3.66 million viewers (#1) and a 1.0/ 4 among adults 18-49 (#2) at 8 p.m. Can you imagine 3.66 million viewers ranking first in total viewers in the time period? A two-hour edition of Dateline followed with 5.13 million viewers and a 1.2/ 4 among adults 18-49 from 9-11 p.m., with the half-hour breakdown as follows:

 
Dateline (NBC)

9:00 p.m. – Viewers: 4.57 million (#2), A18-49: 1.0/ 4 (#2t)

9:30 p.m. – Viewers: 5.08 million (#2), A18-49: 1.2/ 4 (#2)

10:00 p.m. – Viewers: 5.27 million (#2), A18-49: 1.2/ 4 (#2t)

10:30 p.m. – Viewers: 5.60 million (#3), A18-49: 1.3/ 5 (#2t)

 

Elsewhere, Fox aired repeats of House (Viewers: #4, 2.92 million; A18-49: #4, 0.9/ 4), which snagged another Emmy nomination for Hugh Laurie, and struggling The Good Guys (Viewers: #4, 1.74 million; A18-49: #4, 0.5/ 2). And The CW closed the evening with encore telecasts of veteran Smallville (Viewers: #5, 1.40 million; A18-49: #5, 0.5/ 2) and Supernatural (Viewers: #5, 1.18 million; A18-49: #5, 0.4/ 2). Word of advice if you happen to see Hugh Laurie: Do not wish him well at the Emmys. Apparently, he does not like that.

 

As a reminder, here is what you will be seeing on Friday nights in the fall (with new shows capped and bolded). Keep in mind that Smallville is heading into its final season. 



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