Lackluster Holiday Weekend Rating Results

THE PROGRAMMING INSIDER
Monday, December 1, 2008
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Zooming Out of the Gate
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Prime-Time Ratings:
Weekend Highlights
 
Friday 11/28/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
CBS   4.1/ 7
ABC 3.8/ 7
Fox    2.1/ 4
NBC 1.8/ 3
CW    1.1/ 2
 
-Total Viewers:

ABC: 6.74 million, CBS: 6.35, Fox: 3.30, NBC: 3.11, CW: 1.82

 
-Adults 18-49:

ABC: 1.9 rating/6 share, CBS: 1.4/ 4, NBC: 1.2/ 4, Fox: 1.0/ 3, CW: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:
Nothing
 
-Friday’s Losers (excluding repeats):
Everybody Hates Chris (CW), The Game (CW)
 
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-Ratings Breakdown:

With only two hours of original programming (CW sitcoms Everybody Hates Chris and The Game, and ABC’s veteran 20/20), there was little of note on this night after Thanksgiving. With that in mind, ABC led overall in both total viewers and adults 18-49 (with under seven million viewers and less than a 2-rating in the demo) with its combination of repeat theatrical The Polar Express (Viewers: #1, 6.59 million; A18-49: #1. 1.8 rating/6 share from 8-10 p.m.) and the aforementioned 20/20 (Viewers: #1, 7.06 million; A18-49: #1, 2.0. 6 at 10 p.m.).

 

Next was CBS care of two repeat episodes of Ghost Whisperer (8 p.m. – Viewers: #2, 6.15 million; A18-49: #2, 1.3/ 4 — 9 p.m. – Viewers: #2, 5.97 million; A18-49: #2, 1.5/ 4), which will be included in Mr. TV’s annual listing of winners (and losers) on Dec. 15, and a repeat of Numb3rs (Viewers: #2, 6.95 million; A18-49: #2, 1.6/ 5 at 10 p.m.).

 

Fox aired repeat theatrical School of Rock, which averaged just 3.30 million viewers (#3) and a fourth-place 1.0/ 3 among adults 18-49 from 8-10 p.m. NBC ran a repeat of theatrical The Incredibles (Viewers: 3.29 million; A18-49: 1.2/ 4 from 8-10:30 p.m.) and an encore telecast of The Office (Viewers: #3, 2.21 million; A18-49: #3, 0.9/ 3), which never plays well in non-originals. And the CW capped off the evening with Everybody Hates Chris (Viewers: 2.10 million) and The Game (Viewers: 2.03 million; A18-49: 0.7/ 2) from 8-9 p.m., and repeats of Everybody Hates Chris (Viewers: 1.62 million; A18-49: 0.6/ 2) and The Game (Viewers: 1.54 million; A18-49: 0.6/ 2) from 9-10 p.m., which finished last in every half hour. Now that the holiday season has officially begun, get used to the words repeat and encore.

 
Source: Nielsen Media Research data (R = repeat)
 
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Saturday 11/29/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
ABC 5.4/10
CBS   3.9/ 7
Fox    3.4/ 6
NBC 2.9/ 5
 
-Total Viewers:
ABC: 8.99 million, CBS: 6.01, Fox: 5.41, NBC: 4.61
 
-Adults 18-49:

ABC: 2.8 rating/8 share, Fox: 1.7/ 5, CBS: 1.4/ 4, NBC: 1.3/ 4

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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-Saturday’s Winners:
Saturday Night Football (ABC)
 
-Saturday’s Losers (excluding repeats):
The night overall, as usual.  
 
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-Ratings Breakdown:

ABC stood well above the competing networks care of Saturday Night Football (Oklahoma at Oklahoma State) at an average 8.99 million viewers and a 2.8 rating/8 share among adults 18-49 from 8-11 p.m. Given the low HUT levels on Saturday, you can consider this a winner. Results for any live sporting event are, of course, always approximate.